http://www.berghs.se/3/en/News en http://www.berghs.se/5870/en/Don_t_Tell_Ashton_The_Movie The Interactive Communication students of 2009/2010 got a mission: to expose their class to the world. Their solution: Don’t Tell Ashton. It started with 140 characters on Twitter. It ended up in 22 future interactive students on the world map. In three days the project reached 4 million people in 151 different countries. But it didn’t reach Ashton. Thu, 09 Sep 2010 10:44:49 GMT http://www.berghs.se/5870/en/Don_t_Tell_Ashton_The_Movie http://www.berghs.se/5675/en/From_Sydney_to_Soder Jackson Ainsworth is a Communication Design student at Billy Blue College of Design in Sydney. His third semester he chose to study at Billy Blue’s partner school on Sweden: Berghs. - Berghs was announced school of the year in Cannes two years in a row. And as Billy Blue is fairly respected in Australia and they work with Berghs – I figured it must be a good school. Tue, 31 Aug 2010 11:15:41 GMT http://www.berghs.se/5675/en/From_Sydney_to_Soder http://www.berghs.se/5642/en/Berghs_Sharing_Latest_Trends_In_Helsinki Pär Lager, CEO Berghs School of Communication held an inspiring seminar about the latest trends in communication, in Helsinki on August 25. The 45 attendants were also given a number of examples of successful student work based on real cases from Berghs. Refreshments and snacks was served at the seminar that took place at Ahjo Club. The audience was given a chance to ask questions about the upcoming courses in Helsinki (See Finnish web page for more information www.berghs.fi). Mon, 30 Aug 2010 13:32:05 GMT http://www.berghs.se/5642/en/Berghs_Sharing_Latest_Trends_In_Helsinki http://www.berghs.se/5356/en/Kick_Off_Week_2010 The week started off with a Swedish Midsummer party. The students were given a concrete task to work with during the week: to reach 50,000 people with their Swedish message so that at least 2,000 of them come to visit the country. The classes were divided into groups and each group was given a Swedish phenomenon to work with. It could be the midnight sun, paternity leave, the public access of land or the "lusse bun". Below you can see photos from the kick off week which started out with an inspirational seminar on stoytelling with Mary Lee Sjönell. On the Friday the groups presented their creative solutions – a day full of surprises. Thu, 19 Aug 2010 09:34:18 GMT http://www.berghs.se/5356/en/Kick_Off_Week_2010 http://www.berghs.se/5355/en/Kick_Off_2010_2nd_Year_Students Back from summer holidays and back to business for our second year students. The semester’s first week is devoted to a kick off project when the second year classes Graphic Design and Advertising are working together with a given brief. Active Philanthropy and Ideo flew in to present a brief to Berghs’ students. Tue, 17 Aug 2010 13:45:20 GMT http://www.berghs.se/5355/en/Kick_Off_2010_2nd_Year_Students http://www.berghs.se/5326/en/Learn_digital_with_Join_the_Carnival This fall, we're launching a three day intensive course on digital that we call Digital Boot Camp. Peder Rotkirch, digital marketing consultant and Patrik Danielsson, hybrid brand consultant, founders of Join the Carnival are Program Directors for Berghs' new continuing education course. Participants learn how to do the smartest investments in social media for their particular company or organization and how to be "brand social". How do you take responisibility before, during and after the conversation? Read more about the course here. Fri, 09 Jul 2010 07:14:35 GMT http://www.berghs.se/5326/en/Learn_digital_with_Join_the_Carnival http://www.berghs.se/5313/en/More_Meatballs_to_the_People American university Johnson & Wales University and Berghs School of Communication in Stockholm joint in a project for Ikea early this summer. The American students had 17 days to solve the problem in the brief from Ikea Restaurants: to attract more people to the home furnishing stores’ restaurants. Thu, 01 Jul 2010 11:37:47 GMT http://www.berghs.se/5313/en/More_Meatballs_to_the_People http://www.berghs.se/5302/en/BERGHS_NAMED_WORLD_S_BEST_SCHOOL_AGAIN Interactive Communication Students Dominating the International Award. For the first time ever, a school is announced School of Year, two years in a row. 2010 Berghs is again recognized as the Future Lions School, with four of the 20 shortlisted projects and three of the five finalists being work of Berghs’ students. Fri, 25 Jun 2010 16:00:00 GMT http://www.berghs.se/5302/en/BERGHS_NAMED_WORLD_S_BEST_SCHOOL_AGAIN http://www.berghs.se/5276/en/Desire_Engstrom_Receives_Scholarship Swedish Association of Communication Agencies has now acknowledged who receives their scholarship for 2010. Desiré Engström, Advertising – copy student from Berghs School of Communication gets to participate in Roger Hatchuel Academy in Cannes. Fri, 18 Jun 2010 08:50:32 GMT http://www.berghs.se/5276/en/Desire_Engstrom_Receives_Scholarship http://www.berghs.se/5262/en/Over_3_Million_People_Kept_The_Secret The world’s first Twitter artwork has now reached Ashton Kutcher. The Interactive Communication class of Berghs School of Communication met Ashton while in LA. Not long after he posted the tweet “Why am I the last one to find out about everything .... http://brizzly.com/pic/2PE5”. Fri, 11 Jun 2010 08:02:55 GMT http://www.berghs.se/5262/en/Over_3_Million_People_Kept_The_Secret http://www.berghs.se/5261/en/Berghs_Print_No2 During the end year exhibition A Sustainable Plan at the end of May Berghs Print No2 was launched. The print is meant to convey a taste of everything that is a part of our world. People, thoughts, ideas, knowledge, project and inspiration. Not to mention – a first guide to the education programs and courses at Berghs School of Communication. The theme of the print is sustainability. The print is written in Swedish. Send us an email info@berghs.se with your postal address if you would like the print sent to you. Thu, 10 Jun 2010 13:25:37 GMT http://www.berghs.se/5261/en/Berghs_Print_No2 http://www.berghs.se/5260/en/Robert_Bau_Design_Equals_Business_Value Meet Robert Bau, a man of many tasks and a clear goal: to raise awareness of why Design Management is such a decisive aspect of business value. Robert teaches at Berghs School of Communication. Thu, 10 Jun 2010 12:26:38 GMT http://www.berghs.se/5260/en/Robert_Bau_Design_Equals_Business_Value http://www.berghs.se/5259/en/Norway_likes_Berghs_Interactive The competition Gullkalven isopen to Norwegian students in and out of Norway's borders. In the Interactive Communication class at Berghs the Norwegian girl Maja Folgerö and her fellow class mate Felipe Montt who, together with Fatih Okan from Hyper Island signed up for the competition. This weekend they were announced winners in the Integrated category for their campaign for Barclays Market. Same student group received silver in the categories Viral campaign and Web campaign in the same competition. Earlier this spring Norwegian Gulltaggen awarded the group's campaign to "best Nordic work". See the case film below. Thu, 10 Jun 2010 11:37:15 GMT http://www.berghs.se/5259/en/Norway_likes_Berghs_Interactive http://www.berghs.se/5246/en/Johnson_Wales_at_Berghs 19 students from Johnson & Wales University, Rhode Island, USA are at Berghs for two weeks to take on a brief from Ikea restaurants. Their stay in Stockholm also rewards the students with study visits at Stockholm agencies Prime PR, Lowe Brindfors, DDB and Greatworks. Fri, 04 Jun 2010 09:09:28 GMT http://www.berghs.se/5246/en/Johnson_Wales_at_Berghs http://www.berghs.se/5215/en/A_Sustainable_Plan_The_End_Year_Exhibition Yesterday this year's ned year exhibition kick started at Berghs. A Sustainable Plan, the students' manifestation for sustainability: "Having a sustainable plan means you've realized that transparency is no longer a matter of choice. It means you've started taking responsibilty for your actions, whether it's social, ecological or economical. It also means you've realized that the way you act and the way you communicate can never differ. It's also how we as communicators will justify our existence in the future. Because if we don't tell the truth, why should anyone listen?" Industry people, teachers, parents, previous students, staff... Lots of people were there on the opening evening to see what the students have come up with. The exhibition stays open all weekend: Friday 28 at 11.00 - 18.00Saturday 29 at 11.00 - 18.00Sunday 30 at 11.00 - 16.00 Welcome to take part in a more detailed program here. Thu, 27 May 2010 13:21:50 GMT http://www.berghs.se/5215/en/A_Sustainable_Plan_The_End_Year_Exhibition http://www.berghs.se/5098/en/Gold_and_Green_Pencil_in_One_Show One Show's Green Pencil, made out of 100% recycable glass, is aiming to recognize and encourage environmentally responsible advertising. It was initiated to bring attention to advertising campaigns that were not only creatively innovative, but that also communicated a positive message about improving the environment. Amongst all the established agencies who entered in the competition, the Green Pencil was awarded to the Berghs students Jonas Åhlén and Johan Gerdin. They developed their campaign together with Fredrika Stern from the Swedish Graphic Institute. Tue, 18 May 2010 13:06:57 GMT http://www.berghs.se/5098/en/Gold_and_Green_Pencil_in_One_Show http://www.berghs.se/4975/en/End_Exhibition_Bilder_Nordic_School_of_Photography Photo: Filippa Tredal. Tue, 11 May 2010 11:40:00 GMT http://www.berghs.se/4975/en/End_Exhibition_Bilder_Nordic_School_of_Photography http://www.berghs.se/4963/en/CP_B_Recruiting_at_Berghs This week Matt Walsh from Crispin Porter + Bogusky’s head quarter in Boulder, US met with Berghs’ students. Matt brought along Magnus Brodd from CP+B to perhaps manage to charm the students to join the agency after finished studies at Berghs. Tue, 27 Apr 2010 12:42:09 GMT http://www.berghs.se/4963/en/CP_B_Recruiting_at_Berghs http://www.berghs.se/4905/en/Strong_One_Show_Challenger_Again For the second year in a row students from Berghs School of Communication are world-dominating in One Show College Competition. No other school outside the US has as many nominated finalists in the competition. Fri, 23 Apr 2010 10:23:43 GMT http://www.berghs.se/4905/en/Strong_One_Show_Challenger_Again http://www.berghs.se/4904/en/Become_a_Better_Copy_With_Churchill_s_Help In May you have the chance to take a 1.5-day course at Berghs in writing better copy. The structure of Persuasion – as the course is called – is led by award-winning copywriter Gideon Todes. Thu, 22 Apr 2010 11:56:58 GMT http://www.berghs.se/4904/en/Become_a_Better_Copy_With_Churchill_s_Help