Senaste nyheterna


Berghs’ students best in the world

2009-05-14
Gustav Johansson, Rasmus Keger and Erik Högfeldt, who are full-time Advertising students at Berghs, have today been awarded a gold medal in the global Clio Awards in Las Vegas. This makes them the world’s best advertising students right now.

“We are extremely happy!”, says Rasmus Keger, who plans to become an Art Director. “And we’re particularly thrilled to have won with a concept that integrates all communication channels. We are pushing the envelope by solving traditional communication problems in an entirely new way.”

The Clio Awards have since 1959 been the world’s most prestigious competition for advertising, design and interactivity. Each year Clios are awarded in several different categories, one of which is a student category attracting entries from advertising schools worldwide. This year the Berghs trio won with its integrated concept ahead of 38 other entries.

The Berghs students’ corporate partner has been Fortum, one of Sweden’s and Scandinavia’s largest energy companies. “Our challenge was to make people see Fortum as not just another boring energy giant you’re reminded of only when your monthly bill arrives in the mail”, says aspiring Art Director Gustav Johansson. “Our aim is to involve the customer in their own energy consumption in a creative manner.”

“Our idea is for Fortum to launch a gym where you can reduce your energy bill by exercising,” explains Copywriter Erik Högfeldt. “In this way Fortum will offer something unique vis-à-vis their competitors while the service itself is directly useful to the customer. We’ll offer people a free gym where they’ll bring down their energy costs as they train.”

“We hope that our idea is unusual enough to spread by word-of-mouth, and that it’ll thereby communicate in an integrated manner through all channels,” adds Erik. “By activating the customer we’ll add positive energy to Fortum’s brand.”

“We congratulate Berghs’ gold-winning students”, says Ann Lindell Saeby, Head of Communication at Fortum Sweden. “We think their concept is interesting, exciting and extremely up-to-date. We expect that the role of our customers – and our role as energy provider – will change in the future, and that the the traditional roles as producer and consumer will merge. In the future we’ll search for energy in unexpected places, for example in gyms, from cars, or on roofs, just like this case demonstrates.”

See their entries.


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Kalendarium

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10-09-16Att skriva – intro
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10-09-21Sociala medier