Interactive Communication – Digital Director/Digital Creative
1 year, 40 weeks
Introduction
Interactive Communication – Digital Director/Digital Creative is a one-year education that gives students a platform on how to utilize digital logics, turning them into relevant marketing solutions. Students learn how the contemporary techniques of interactive executions function regardless of language, geography or culture and how it function as a driver and innovator for other marketing channels and methods.
The education provides the knowledge base and toolkit, allowing students to work professionally at agencies as web strategists, digital planners, Interactive Art Directors or brand managers in both public and private organizations. The education is thoroughly integrated with the Interactive Communication – Creative area as well as other departments of the school. An emphasis is placed on working with real world clients allowing students to implement their knowledge in real world campaigns, work with real briefs and industry professionals.
After one year at Berghs' Interactive Communication program, the students have the option to apply to Interactive Academy – an international internship year. Read more.
Diploma Education Contents
The education is based around three blocks; Digital innovation, Digital landscape and Digital Channels, where the students are educated on the methods, tools and executions utilizing interactive communication as the starting point.
This divides the education into a series of courses in; Innovation as a communication tool, Interactive branding, Interactive campaigns, Digital planning, Technical development, Design management, Web management, Content management and Information design.
Course Structure
Berghs Interactive Communication – Digital Direcor/Digital Creative program is entirely in English as of fall semester 2010. The education is one year of full-time studies that runs for one year Monday-Friday 09.00 – 16.00 but also evenings and weekends. The pedagogical form of the program is a mixture of lectures, seminars, workshops and group projects. A large-scale examination project runs parallel with the courses in the final term.
The education places an emphasis on integration with the traditional communication disciplines and students work directly with students from the other school departments.
Admission Requirements
Applicants must have a completed high-school/college education with good grades in English. Students should have at least one-year relevant professional experience from the professional workplace and experience of working with both Mac and PC computer platforms, with basic knowledge of the Adobe programs.
Peter Kamstedt
Application 2010
As of fall semester starting in August 2010 the Interactive Communication program is entirely in English. If you want to study at Berghs you need to complete an application assignment. Below you can read about the assignments and watch a film with the program directors explaining what profiles they are looking for to the program. If your assignments pass you will be contacted for an interview with the program directors.
If you apply to any of Berghs scholarships, April 6 is the last application date and you will get notified of your success early May.
As of fall semester starting in August 2010 the Interactive Communication program is entirely in English. If you want to study at Berghs you need to complete an application assignment. Below you can read about the assignments and watch a film with the program directors explaining what profiles they are looking for to the program. If your assignments pass you will be contacted for an interview with the program directors.
If you apply to any of Berghs scholarships, April 6 is the last application date and you will get notified of your success early May.
The scholarship give the succesful student the opportunity to get half of the tuition fee covered for the program Interactive Communication – Digital Director/Digital Creative. The amount received is 65 000 SEK.
With the scholarship, Berghs wishes to support the development within the traditional communications industry. We wish to reward talents who wish to drive the necessary change within the industry, among established agencies or inside companies. We also wish to premier students with a limited economic strength, that could make it more difficult for them to apply for a place in the program. We call our scholarship the Berghs Digital Pioneer Scholarship.
Those aspiring to receive the award must:
- Have basic qualifications to participate and be selected for the program Interactive Communication.
- References from 1-2 former employers or teachers who can motivate why the person should receive the scholarship.
- Proven difficulties financing the tuition fee.
- The willingness accepting the role as a change agent - i.e. supporting agencies and companies to apply digital logics in their business.
How to apply:
- Apply for the Diploma program Interactive Communication.
- In the automated mail reply you receive, there is a link you click on where you mark that you wish to receive the scholarship, motivate why you should receive it as well as contact details of 1-2 references.
A jury consisting of the Program Director, the Head of School as well as the advisory board, then chooses the succesful recipient. To apply for the scholarship, your application must have been completed before the 12th of April.
Application Assignment 2010
Recently brands and markets have seen a change in consuming behavior among their customers.
We at the interactive communication program at Berghs are now looking for people that “have what it takes” to meet these new communication challenges and pursuit change in a rapid world.
We are interested in people who have analytic as well as creative skills, which are both important for understanding the market your client operates in. You will gather consumer insights and use that insight to come up with a concept that is business-driven. Whichever background you come from you must have a true passion for how new technology can be used to maximize communication and solve real consumer problems, or innovate new solutions that meet expectations that don’t yet exists.
Task no #1 - the ball pen
Develop a new area of use for one of our oldest tools available - the ball pen. Something that makes people talk about the new product and the experience of using it (this is a non-techie task).
Show us how you could re-invent the product, package and market it.
Task no #2 – in a world of sagas
The book company Fairytale Inc are up to a challenge. Books have always played an important role for learning as well as for creativity, but the company’s young audiences are heavily inspired and entertained by the gaming industry and parents have less and less time for their children. This may slowly lead to the death of the traditional book as a concept.
Come up with a digital concept that takes the world of sagas to a completely new level that meets the audiences in the year 2020 and their demand on entertainment and mobile lifestyle. We want you to include a presentation of the target group and your insights in your concept.
Technology that could be of interest is:
• Augmented reality
• RFID
• E-readers
Task no #3? – your own project
You might have a project of your own that you would like us to know about. Maybe it’s a cool application you have been working on, a dress you sewed yourself or an ant farm you documented creatively. Just let us know.
Everybody has talent, personal passion and specific skills that make up who you are as an individual. Everybody has different backgrounds and experiences. So do you. We would like you to make an effort to bring that personal touch that makes your solutions personal. We’re open minded people and would like you to be as well. We are in need of people who can think differently. Surprise us!
• Creative genius - focus on getting your concept and ideas right, together with a neat packaging of your solution.
• Strategic one - show us that you understand the problem by putting effort in consumer insights and how this is met in your solution. Don’t miss out to still package your solution well, which is really important in order to be able to communicate your concept.
• The techie - you’re really up for a challenge. Show us your passion for technology and how it could be used to solve a real problem. We won’t be stunned by the tech itself, but if it’s a relevant use of it we will probably be amazed.
• You’re free to use whatever tool or product you like to present your solution. Just consider that we don’t have every plug-in, program, font or operating system ever made.
• Your solution could be anything - a movie, a PowerPoint or Keynote, a stand up comedy or just plain visuals in a PDF.
• If you’re the daring person who is thinking of presenting your material online, just be sure to have the technology on your side.
We at the interactive communication program at Berghs are now looking for people that “have what it takes” to meet these new communication challenges and pursuit change in a rapid world.
We are interested in people who have analytic as well as creative skills, which are both important for understanding the market your client operates in. You will gather consumer insights and use that insight to come up with a concept that is business-driven. Whichever background you come from you must have a true passion for how new technology can be used to maximize communication and solve real consumer problems, or innovate new solutions that meet expectations that don’t yet exists.
Task no #1 - the ball pen
Develop a new area of use for one of our oldest tools available - the ball pen. Something that makes people talk about the new product and the experience of using it (this is a non-techie task).
Show us how you could re-invent the product, package and market it.
Task no #2 – in a world of sagas
The book company Fairytale Inc are up to a challenge. Books have always played an important role for learning as well as for creativity, but the company’s young audiences are heavily inspired and entertained by the gaming industry and parents have less and less time for their children. This may slowly lead to the death of the traditional book as a concept.
Come up with a digital concept that takes the world of sagas to a completely new level that meets the audiences in the year 2020 and their demand on entertainment and mobile lifestyle. We want you to include a presentation of the target group and your insights in your concept.
Technology that could be of interest is:
• Augmented reality
• RFID
• E-readers
Task no #3? – your own project
You might have a project of your own that you would like us to know about. Maybe it’s a cool application you have been working on, a dress you sewed yourself or an ant farm you documented creatively. Just let us know.
Everybody has talent, personal passion and specific skills that make up who you are as an individual. Everybody has different backgrounds and experiences. So do you. We would like you to make an effort to bring that personal touch that makes your solutions personal. We’re open minded people and would like you to be as well. We are in need of people who can think differently. Surprise us!
• Creative genius - focus on getting your concept and ideas right, together with a neat packaging of your solution.
• Strategic one - show us that you understand the problem by putting effort in consumer insights and how this is met in your solution. Don’t miss out to still package your solution well, which is really important in order to be able to communicate your concept.
• The techie - you’re really up for a challenge. Show us your passion for technology and how it could be used to solve a real problem. We won’t be stunned by the tech itself, but if it’s a relevant use of it we will probably be amazed.
• You’re free to use whatever tool or product you like to present your solution. Just consider that we don’t have every plug-in, program, font or operating system ever made.
• Your solution could be anything - a movie, a PowerPoint or Keynote, a stand up comedy or just plain visuals in a PDF.
• If you’re the daring person who is thinking of presenting your material online, just be sure to have the technology on your side.
Facts
For more information
Contact Inga Duhs, +46 8-587 550 32, inga@berghs.se
- 1 year of full-time studies
- Start: August 16 2010
- Graduation: May 30 2011
- Last date of application: June 24
- Fee: SEK 130.000
- Additional costs: approx SEK 5 000 for study material and literature
- You are required to have your own personal computer
For more information
Contact Inga Duhs, +46 8-587 550 32, inga@berghs.se
