“We have the world’s best advertising students!” boasted Berghs after winning gold at the Clio Awards. Now Future Lions makes the same claim.

Cannes Lions, the World Chamionships of the advertising world, is in full swing. But while most competitive categories received fewer entries than last year, one category is steadily on the rise: Future Lions. With more than 700 submitted entries, this was a record-breaking year.

Future Lions is a competition for young creators who have answered the call to develop an idea for a global brand in a manner which wouldn’t have been possible five years ago. The goal is to redefine the medium and find new ways to reach one’s target group.

Every year Future Lions presents its prestigious “School of the Year” award – coveted by advertising- and communication schools worldwide.

Last year the award went to Miami Ad School. This year Berghs School of Communication is recognized as the world’s best school.

“The award means that out of over 700 entries that we had this year – a record year to date – Berghs had the most number of ‘finalists’ in the competition,” says Rei Inamoto, Chief Creative Officer of AKQA.

“We are extremely proud of this award,” replies Sofia Strömberg, Berghs’ Head of School. “We cannot receive better proof that we offer educational programs that represent the international vanguard. Those who should be proudest are all of our gifted students, but also our teachers who have mentored them. Our task now is to use this attention to attract more international students and launch more international partnerships.”

This year Berghs have broken their own record in terms of international success: Gold medals in One Show and in One Show Client Pitch, a gold medal in the Clio Awards, and today also the golden nod in the Cannes Lions student category Future Lions where Gustav Johansson, Erik Högfeldt coh Rasmus Keger was rewarded for their entry  "Fortum active"

“We may be a small school,” says fresh graduate Erik Högfeldt who was just hired straight from Berghs to Droga 5 in New York City.  “But our passion for creativity and innovation will ensure that we’ll continue to break new ground.”

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