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SCHOOL WORK

Babyshop.se is a website that sells high-quality clothes for children.
The brief was to realize a direct marketing product that would be sent to parents around the country (Sweden).
The idea was to raise the attention of parents to babyshop by showing pictures of children with tattoos in a folded A3. The parents do not see the tattoos until they open the booklet.
The tattoos are unexpected for a parent, specially for a clothing shop for children.

Art director: Ghislain Cabalou, Calle Von der Lancken.
Copywriter: Philip Westman.
Photograph: Lina Frey Hanson.
Special thanks to: Cecilia and her beautiful children.