- Art direction
- ARU – ansvarig reklamutgivare
- Att positionera och bygga varumärken
- Copywriting
- Copywriting steg 2
- Corporate identity
- Grafisk design och kommunikation
- Grafisk design och kommunikation 2
- Illustration
- Journalistiskt skrivande
- Marknadsföring
- Pr
- Pr management
- Projektledning
- Tidningsdesign
- Copywriting in English
- Copywriting in English 2
- Graphic Design and Communication
- Interactive Communication in English
- Marketing in English
- Professional Writing in English
- Public Relations in English
Copywriting in English 2
Online course 15 weeks
This course is aimed at experienced copywriters wishing to improve their work, and people already familiar with basic copywriting concepts committed to beginning
copywriting careers.
This course is aimed at experienced copywriters wishing to improve their work, and people already familiar with basic copywriting concepts committed to beginning
copywriting careers.
The course content emphasizes strategic campaign thinking married to dynamic creativity.
Course structure
10 chapter units for self-study, approx one chapter every 10 days
10 assignments offering
intensive practice of each chapter’s theme
Each assignment requires between
two and five pieces of writing
10 detailed feedbacks from
course tutor
Course literature
The course
aims to help students create an advertising portfolio of 15-25 spec’ ads. This
portfolio could help kick-start new careers or advance existing ones.
Course director
Mark Du Bois, teacher and freelance copywriter
Course chapters and themes
- Creating your portfolio
- Strategic branding and campaigning: Success stories
- Writing for b2b and technical campaigns
- Mastering tone
- Copywriting in a foreign language
- TV, radio, outdoor: Writing for a range of media
- Interplay of texts, graphics, visual formats
- PR, information, wider comms
- Creativity
- Shaping your book
Course literature. Students are expected to have access to the Internet.
Course Literature
Ogilvy on Advertising, by David Ogilvy.
A Technique for Producing Ideas, by James Webb Young
Eating the Big Fish, how challenger brands can compete against brand leaders, by Adam Morgan
Prerequisites
You must have finished high school or equivalent level of education. Your application holds a short description of yourself where you motivate why you're applying to this particular course, as well as a breakdown of your previous education and work experience. Students are expected to have good English writing and reading skills and excellent study habits.
Passing the course
Students must complete 90% of all required assignments to pass.
Facts
Online course, 15 weeks
Self study about 10 hours per week
Fall 2010: start Saturday August 28 – concludes Saturday December 11
Deadline for application
Course fee
Course fee excluding VAT: 20,500 Swedish crowns
Course fee including VAT: 25,625 Swedish crowns
Beyond the course fee, there is an additional cost of about 500 Swedish crowns for literature
Application
Apply here.
Contact Kristiina Müllersdorf, Program Coordinator, +46 8-587 550 52, kristiina.mullersdorf@berghs.se.
