Marketing in English
Online course 15 weeks
This course addresses an introduction to marketing and the marketing process. The course is divided into four parts.
The course consists of 12 subject units, each containing writing exercises and readings. Parallel to the lectures you will write your own first marketing plan for a company of your own choice. The course plan week by week is as follows:
Course content
The marketing process
1. An introduction to marketing terms
2. Useful tools
Understanding the marketplace
3. The marketing environment
4. Marketing information
5. Consumer and business buyer behavior
Designing a marketing strategy
6. Segmentation and positioning
7. To describe a brand
8. The product life-cycle
9. Customer value
10. Marketing channels
11. Retailing and wholesaling
12. Advertising, sales promotion and public relations
Writing a marketing plan
13-15. Assemble the knowledge from the course into your own first version of your marketing plan.
Course director
Ann Westfelt
Course format
Independent reading of course literature
Create your own marketing plan. One-to-one feedback on assignments and marketing plan
Materials
In addition to literature required for the course, students are expected to have access to the Internet.
Prerequisites
No formal academic requirements. Students are expected to have good English writing and reading skills and good study habits.
Facts
Online course 15 weeks
Self study about 10 hours per week
Fall 2010: start Saturday August 28 – concludes Saturday December 11
Deadline for applicationAugust 10
ApplicationApply here.
Course feeCourse fee excluding VAT: 20,500 Swedish crowns?Course fee including VAT: 25,625 Swedish crowns
Beyond the course fee, there is an additional cost of about 500 Swedish crowns for literature
Fall 2010: start Saturday August 28 – concludes Saturday December 11
Deadline for application
August 10
Application
Apply here.
Course fee
For more information:
Contact Kristiina Müllersdorf, Program Coordinator, +46 8-587 550 52, kristiina.mullersdorf@berghs.se.
