Digital Boot Camp

This three-day intensive course at Berghs, is run in collaboration with the innovative engagement marketing outfit, Join the Carnival. Through this course, participants will get a basic understanding of how digital challenges our way of communicating, building consumer brands and doing business. Through lectures, practical workshops and case studies the attendee will get an updated view on today’s digital marketing. Anyone attending will leave this Digital Boot Camp with both valuable insights and inspiration on how to meet new market challenges and turn them into benefits for the modern marketer.

Course content

• The new digital logics
• How to use bought, deserved and owned media in your marketing mix
• Activation of digital campaigns
• How social media affects and could be used by your brand
• Tools for setting goals and measurements for online activity
• Arguments to meet internal challenges
• Inspiration on new technology and marketing trends

Course director
Peder Rotkirch and Patrik Danielsson, founders and digital marketing consultants at Join the Carnival.