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Berghs reports from Eurobest 2011

Halfway though the European three-day festival of creativity, Eurobest, Berghs' International Relations Manager Digge Zetterberg reports.

Tuesday, and the seminar line-up offered sessions from amongst others AKQA, Coca Cola, Google and Contagious Magazine. Fellow Swedes Matias Palm Jensen and Robert Lund represented McCann worldgroup in a session on truth in advertising.

At tomorrow’s award ceremony, Sweden has great chances with lots of shortlisted entries.

Saatchi’s Ariel Shoot, one of the shortlisted Swedish entries, was also mentioned as a great example of how brands can offer experiences rather than just build apps, at Contagious Magazine’s trend briefing. 

Collaboration, the theme for this year’s Grad Show at Berghs, was a major topic at many of the seminars we saw today, for instance at Leo Burnett’s session titled Populism,  which showcased examples such as the EOS project, which of course has been a big success.

Lowe Latin America also gave a great example of collaboration and how great things can come out of it; the Bottle School solved several problems at once by using superfluous plastic bottles to build schools, at a very low cost, and using waste to create something new.

Tomorrow is a big day for Berghs as we will present together with R/GA on the topic “The Future Creative Team”. Camilla Wallander, CEO Berghs School of Communication and James Temple , R/GA London, teams up to share their views on how the creative team set-up is changing, and in what ways they, as an agency, and Berghs, as a school, are responding to that.

After that, we will hopefully get to cheer on as Sweden rules the award ceremony.

More from Digge Zetterberg can be found in her blog at Resume (in Swedish)

Berghs Strategic Certificate kick-off: the team meets up online

Berghs Strategic Certificate had its kick-off meeting today, with all of the Content Providers checking in from different places around the world: Jaime Harrelson from her place in San Francisco, Jordan Berkowitz from an airport in London, Annika Rehn from her office at Lowe Brindfors in Stockholm, and the rest of the team from their houses and offices around Sweden. The meeting was a very good rehearsal for all of the instructors, and a way to experience once again what classes will be like later in Fall.

FUTURE LIONS WINNERS - Google Gesture

Over 1700 groups from all over the world entered, five won, two are our incredible students. The group “Google Gesture” consists of Ludwig Hallstensson, August Östberg and David Svedenström. We talked to Ludwig in the after glow of the exciting night in Cannes.

FUTURE LIONS WINNERS - Do Zero For Climate Change

Out of over 1700 entries from all over the world two of our amazing student groups won. One of them was the group ”Do Zero For Climate Change”. We talked to Fabian Lakander, who did the project with Afshin Piran, Linda Kraft, Pia Hansson Näslund and Sebastian Sandberg.

Berghs is the best advertising school – in the world!

Today Berghs was awarded School of the Year at Cannes Lions 2014, making us one of few institutions in the world to receive the honor three times. The recipe for success is to teach the students how to solve real communication problems.

Four top international agencies, packed into one study program, online.

Meet the instructors of Berghs Certificate, a dream team of top professionals from international agencies like DDB, LOWE, OGILVY, AMV BBDO. This special group of “teachers” will train the Creative and the Strategic Certificate students over a period of 34 weeks, starting in October 2014.

KILL THE CREATIVE DEPARTMENT!

Berghs Joakim Thulin wrote a blog for Media Evolution: "A business whose only ambition is to continue doing tomorrow what they did yesterday, will wither as both its competitors and customers change around it. This has been true for a long time, but never more then today.

Famous, one of Belgium's largest independent advertising agencies visited Berghs for a three day digital Boot Camp

Early October, one of Belgium's largest independent advertising agencies Famous visited Berghs for a three day digital Boot Camp. CEO Marc Fauconnier brought 15 co-workers to get some digital insights. "If my people go home feeling convinced that within the digital world our creative culture as an agency can flourish, I would be very happy", says Marc as we meet up during the boot camp's second day.

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