Brand X presentation day

Brand X is over. Today, the students presented the results of their two week assignment for Arla at Filmhuset in Stockholm. The mission was to ”Unleash the potential of milk” and 25 groups pitched their unique and creative ideas to the client and jury.

It's been two extremely intense weeks at Berghs. Mixed student groups – with account managers, graphic designers, copywriters, art directors, planners and pr students – have worked around the clock to create a campaign that will get young adults to drink more milk. The brief, “Unleash the potential of milk” came from Arla Foods – a global dairy company and co-operative owned by approximately 7000 Swedish and Danish dairy farmers and the communication challenge was to make milk relevant. 

All groups were given 7 minutes for their presentation and were given a verbal feedback from the program directors. Five groups that gained a little extra attention during the day were group number 5 ("Black milk"), 7 ("Don't forget your inner child"), 11 and 15 ("Check out") and 24 ("Hack life") who all recieved the jury's honorary mentions for their work and pitches. 











The One Show World Tour Arrives in Stockholm!

In May every year The One Club brings thousands of creatives, designers and marketing communicators to New York to attend the One Show – one of the world’s largest and most prestigious award ceremonies within the advertising industry. This fall The One Club leaves the home base and comes to Europe for a “One Show World Tour”. One of the stops on the tour: Berghs School of Communication. We spoke to Kevin Swanepoel, CEO of The One Club, to learn more about tour.

Marketing the future

Refuel your creativity, get unique insights into your customers, and gain a real competitive edge. In three weeks. From wherever you want. Sounds too good to be true? According to course director Joakim Thulin, it isn’t. Here’s how.

Berghs Bachelor Spring 2016 – Applications are open!

Berghs Bachelor is warming up for Spring. Applications are open. Start at Berghs in February next year and move to California or Australia next summer.

Berghs named world's best communication school in Cannes - again!

Berghs School of Communication was named world’s best advertising school at Cannes Lions for the second consecutive year and for the fourth time in total.