Brand X presentation day

Brand X is over. Today, the students presented the results of their two week assignment for Arla at Filmhuset in Stockholm. The mission was to ”Unleash the potential of milk” and 25 groups pitched their unique and creative ideas to the client and jury.

It's been two extremely intense weeks at Berghs. Mixed student groups – with account managers, graphic designers, copywriters, art directors, planners and pr students – have worked around the clock to create a campaign that will get young adults to drink more milk. The brief, “Unleash the potential of milk” came from Arla Foods – a global dairy company and co-operative owned by approximately 7000 Swedish and Danish dairy farmers and the communication challenge was to make milk relevant. 

All groups were given 7 minutes for their presentation and were given a verbal feedback from the program directors. Five groups that gained a little extra attention during the day were group number 5 ("Black milk"), 7 ("Don't forget your inner child"), 11 and 15 ("Check out") and 24 ("Hack life") who all recieved the jury's honorary mentions for their work and pitches. 

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Welcome to Berghs, the best Communication School in the world*

Whatever your goal is, we promise to deliver world-class content shaped to meet your learning demands.   Berghs’ graduates are to be found throughout the world’s most successful advertising and communication agencies. Inspired and empowered to reach their highest goals, they are the award-winning communicators of tomorrow.  Today’s most successful professionals, brands and agencies turn to Berghs to perfect their skills and add new ones. Our digital courses and tailor-made trainings connect them with cutting-edge innovators and professionals from around the world.  *Future Lions School of the Year 2014

Berghs Bachelor to Atlas Copco

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Open letter from Berghs students to Resumé, Beckmans and Åkestam Holst

Many got really wet, some even caught a cold. A few spent hours chasing camera equipment, others days editing film. Everyone had lots of fun.