Many got really wet, some even caught a cold. A few spent hours chasing camera equipment, others days editing film. Everyone had lots of fun.
Berghs Strategic Certificate had its kick-off meeting today, with all of the Content Providers checking in from different places around the world: Jaime Harrelson from her place in San Francisco, Jordan Berkowitz from an airport in London, Annika Rehn from her office at Lowe Brindfors in Stockholm, and the rest of the team from their houses and offices around Sweden. The meeting was a very good rehearsal for all of the instructors, and a way to experience once again what classes will be like later in Fall.
Over 1700 groups from all over the world entered, five won, two are our incredible students. The group “Google Gesture” consists of Ludwig Hallstensson, August Östberg and David Svedenström. We talked to Ludwig in the after glow of the exciting night in Cannes.
Out of over 1700 entries from all over the world two of our amazing student groups won. One of them was the group ”Do Zero For Climate Change”. We talked to Fabian Lakander, who did the project with Afshin Piran, Linda Kraft, Pia Hansson Näslund and Sebastian Sandberg.
Today Berghs was awarded School of the Year at Cannes Lions 2014, making us one of few institutions in the world to receive the honor three times. The recipe for success is to teach the students how to solve real communication problems.
Meet the dream team! Beginning in October these top professionals from international agencies will guide you through the Berghs Strategic Certificate program. Annika Rhen, Lowe Brindfors Stockholm, Jordan Berkowitz, Ogilvy New York and Jamie Harrelson, DDB San Francisco and Saher, AMV FORGE London. Admission Application deadline is Monday, September 15th.
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Berghs Joakim Thulin wrote a blog for Media Evolution: "A business whose only ambition is to continue doing tomorrow what they did yesterday, will wither as both its competitors and customers change around it. This has been true for a long time, but never more then today.