Brand X presentation day

Brand X is over. Today, the students presented the results of their two week assignment for Arla at Filmhuset in Stockholm. The mission was to ”Unleash the potential of milk” and 25 groups pitched their unique and creative ideas to the client and jury.

It's been two extremely intense weeks at Berghs. Mixed student groups – with account managers, graphic designers, copywriters, art directors, planners and pr students – have worked around the clock to create a campaign that will get young adults to drink more milk. The brief, “Unleash the potential of milk” came from Arla Foods – a global dairy company and co-operative owned by approximately 7000 Swedish and Danish dairy farmers and the communication challenge was to make milk relevant. 

All groups were given 7 minutes for their presentation and were given a verbal feedback from the program directors. Five groups that gained a little extra attention during the day were group number 5 ("Black milk"), 7 ("Don't forget your inner child"), 11 and 15 ("Check out") and 24 ("Hack life") who all recieved the jury's honorary mentions for their work and pitches. 

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Berghs Strategic Certificate kick-off: the team meets up online

Berghs Strategic Certificate had its kick-off meeting today, with all of the Content Providers checking in from different places around the world: Jaime Harrelson from her place in San Francisco, Jordan Berkowitz from an airport in London, Annika Rehn from her office at Lowe Brindfors in Stockholm, and the rest of the team from their houses and offices around Sweden. The meeting was a very good rehearsal for all of the instructors, and a way to experience once again what classes will be like later in Fall.

FUTURE LIONS WINNERS - Google Gesture

Over 1700 groups from all over the world entered, five won, two are our incredible students. The group “Google Gesture” consists of Ludwig Hallstensson, August Östberg and David Svedenström. We talked to Ludwig in the after glow of the exciting night in Cannes.

FUTURE LIONS WINNERS - Do Zero For Climate Change

Out of over 1700 entries from all over the world two of our amazing student groups won. One of them was the group ”Do Zero For Climate Change”. We talked to Fabian Lakander, who did the project with Afshin Piran, Linda Kraft, Pia Hansson Näslund and Sebastian Sandberg.

Berghs is the best advertising school – in the world!

Today Berghs was awarded School of the Year at Cannes Lions 2014, making us one of few institutions in the world to receive the honor three times. The recipe for success is to teach the students how to solve real communication problems.

Four top international agencies, packed into one study program, online.

Meet the instructors of Berghs Certificate, a dream team of top professionals from international agencies like DDB, LOWE, OGILVY, AMV BBDO. This special group of “teachers” will train the Creative and the Strategic Certificate students over a period of 34 weeks, starting in October 2014.

KILL THE CREATIVE DEPARTMENT!

Berghs Joakim Thulin wrote a blog for Media Evolution: "A business whose only ambition is to continue doing tomorrow what they did yesterday, will wither as both its competitors and customers change around it. This has been true for a long time, but never more then today.

Famous, one of Belgium's largest independent advertising agencies visited Berghs for a three day digital Boot Camp

Early October, one of Belgium's largest independent advertising agencies Famous visited Berghs for a three day digital Boot Camp. CEO Marc Fauconnier brought 15 co-workers to get some digital insights. "If my people go home feeling convinced that within the digital world our creative culture as an agency can flourish, I would be very happy", says Marc as we meet up during the boot camp's second day.

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