Four elements winners of SPICE:11

The winners of Billerud, NINE’s and Berghs' SPICE:11 contest based their entry on the words ‘playful’, ‘different’ and ‘smart’ when developing the winning packaging for Orrefors Kosta Boda. Using the four elements of glass blowing as a graphic profile, where earth and fire represent Kosta Boda and wind and water Orrefors, they managed to conceptualise a packaging solution that offered both innovation and functionality.

Smarter packaging is an ideas carrier and has become an increasingly important means of competition when a large number of brands want to communicate, build and strengthen their brands. This was why Billerud, along with its design agency NINE, initiated a long-term collaboration with Berghs School of Communication – to contribute with knowledge on packaging development based on sustainable materials and, at the same time, to gain inspiration from Europe’s best students in the sphere of design and communication.

282

For the second year in a row, the collaboration, which goes under the name of SPICE, held a course at Berghs, “Sustainable Packaging Design – SPICE:11”, which has been taken by students on both the Graphic Design and Account Management/Operative Project Management programmes.

The kick-off for the course was held at Billerud’s Gruvön mill in Grums, Värmland, and the students were able to take a tour of the mill and visit Billerud’s knowledge centre, Box Lab, where they learned about Billerud’s range of materials and paper processes and were given help with their packaging samples.

"Bergh's starting point in teaching is that we are close to reality – and it could hardly be more real than to start this course with a visit to Grums" said Charlotta Rydholm, Head of Bergh's full-time education Account Management/Operative Project Management programmes.

283

The final challenge of the course was the SPICE:11 contest, in which the students competed in developing a completely new concept for gift packaging for Orrefors Kosta Boda’s products. The aim was for the packaging to increase the value of the product, achieve recognition and brand identification, and streamline and rationalise packing and logistics. The students’ solutions and communicative ideas were presented to a jury consisting of Billerud, NINE, Berghs and Orrefors Kosta Boda, and were assessed based on the following criteria: originality, relevance, quality/design and feasibility.

“It was incredibly exciting to see the packaging the students finally produced. Packaging is an important tool for communicating with and marketing a product in relation to consumers, and it’s crucial to have a strategy for the entire product life cycle. Much of the work involves striking a balance between creative ideas and practicality, which the winners succeeded in doing,” says Jimmy Nyström, Business Development Director, Packaging Boards, Billerud.

The winning team, made up of the graphic designers Oskar Wettergren and Anna Jadvi along with production managers Cornelia Röslund and Peter Orre, can now look forward toa stay at Kosta Boda Art Hotel, a course in glass blowing, and the privilege of producing their own design for the glass.

284

FUTURE LIONS WINNERS - Google Gesture

Over 1700 groups from all over the world entered, five won, two are our incredible students. The group “Google Gesture” consists of Ludwig Hallstensson, August Östberg and David Svedenström. We talked to Ludwig in the after glow of the exciting night in Cannes.

FUTURE LIONS WINNERS - Do Zero For Climate Change

Out of over 1700 entries from all over the world two of our amazing student groups won. One of them was the group ”Do Zero For Climate Change”. We talked to Fabian Lakander, who did the project with Afshin Piran, Linda Kraft, Pia Hansson Näslund and Sebastian Sandberg.

Berghs is the best advertising school – in the world!

Today Berghs was awarded School of the Year at Cannes Lions 2014, making us one of few institutions in the world to receive the honor three times. The recipe for success is to teach the students how to solve real communication problems.

Four top international agencies, packed into one study program, online.

Meet the instructors of Berghs Certificate, a dream team of top professionals from international agencies like DDB, LOWE, OGILVY, AMV BBDO. This special group of “teachers” will train the Creative and the Strategic Certificate students over a period of 34 weeks, starting in October 2014.

KILL THE CREATIVE DEPARTMENT!

Berghs Joakim Thulin wrote a blog for Media Evolution: "A business whose only ambition is to continue doing tomorrow what they did yesterday, will wither as both its competitors and customers change around it. This has been true for a long time, but never more then today.

Famous, one of Belgium's largest independent advertising agencies visited Berghs for a three day digital Boot Camp

Early October, one of Belgium's largest independent advertising agencies Famous visited Berghs for a three day digital Boot Camp. CEO Marc Fauconnier brought 15 co-workers to get some digital insights. "If my people go home feeling convinced that within the digital world our creative culture as an agency can flourish, I would be very happy", says Marc as we meet up during the boot camp's second day.

"The magic happens when you start doing stuff"

Saher Sidhom, Head of AMV FORGE in London, will join Berghs Certificate in fall and direct a four weeks online course about Innovation. In this short interview abstract Saher introduces his working principles and tells us about the power of making things.

View older posts