Heading home from Eurobest

After three full days of seminars and meetings, Berghs Internal Relations Manager Digge Zetterberg Odh returns to Sweden with her head full of inspiration and pockets full of business cards from new interesting friends.

At the last day of seminars at the Eurobest Festival, it was time for Berghs and R/GAs session on the future creative team were CEO Camilla Wallander presented together with R/GA London’s vice president and executive creative director James Temple, sharing their views on what skill sets will be needed in the future and how we need to be prepared for that. The seminar got a great response and the twitter-savvy audience were very generous in expressing their appreciation.

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The Berghs and R/GA session was followed by a very inspiring and interesting session by Japanese Creative Lab Party, themed Do not make  Waste for another Waste, basically meaning don’t make bad advertising for bad brands- go further. Party’s co –founder and Creative Director Morihiro Harano sped through a number of great things, with their much awarded NTT Docomo commercial perhaps being the most well known in this part of the world. 

Now all there is left is to see whether Sweden will bring home some metal. Chances are looking good.

01 Dec 2011

Heidi Eskonniemi: "I strive to get the most out of a course and grow as much as possible"

In her work at the marketing department of a company that exports in-car holders to over 30 countries, Heidi Eskonniemi finds herself communicating on a professional level in English on an every day basis. To improve her ability to make a good impression of her company in written communication, Heidi decided to take Berghs’ online course Professioal writing in English.

Romy Nickel: Berghs students are passionate and love what they do

It's an exciting week for the students of the Strategic communication & pr and Interactive Communication programs at Berghs. This Friday, they will present to Jung von Matt Germany and their client, Mercedes Benz. Romy Nickel, Human Resources Manager at Jung von Matt Germany, visited Berghs last week for meetings with the students at Career Day. She explains why JvM chose to work with Berghs' students.

Strategic Project Management with Ann Westfelt

Ann Westfelt knows leadership and strategic project management. She has been working with marketing for many years in different companies and positions. Amongst her experiences she has been Product Manager at Apple, Head of School at Masters of Media and CEO at Drax Industries.

Robert Bau: "Design equals profitability"

Meet Robert Bau, a man with many irons in the fire and a clear objective: to increase people’s awareness of why design management is a decisive contribution to a company’s profitability. As the person in charge of Berghs' day course Executive Design Management, he should know.

Time for Career Day!

As Career Day is approaching, Berghs’ International Relations Manager Digge Zetterberg Odh is seen running faster and faster through the corridors and classrooms at Sveavägen, Stockholm. Tomorrow Berghs will host for 32 agencies and 180 students who are to meet each other for speed dates.

Åsa Myrdal Bratt - What People Do Counts

Åsa Myrdal Bratt is the branding expert who was given her own supplement in Dagens Industri, Sweden’s leading business paper. An alumnus of the Stockholm School of Business, she has worked extensively with PR and advertising in many contexts. After running her own branding school in Dagens Industri, Berghs invited her to come and teach and she accepted.

Tommy Lagestam: ”The communications industry needs new voices"

Tommy Lagestam is about to leave Berghs. And Sweden. This week, this fall’s class of Berghs Bachelor students will end their time at Sveavägen and make their way into the world, to their respective partner schools. The destination on Tommy’s plane ticket is San Francisco, where he'll major in copywriting. " I want to end up somewhere where I can work to bring about change."

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