Sarah Lee: Berghs is one of the best choices I made in my life

After graduating from a French-Canadian art focused high school, Sarah Lee took a year off school, went rock climbing and traveling the world, met a Swede and ended up at Berghs School of Communication, Interactive Communication program, in the fall of 2011. Today she's only days from graduating. These are her highlight moments at Berghs.

Hi Sarah Lee Letourneau, how are you today?

Hi! Im great! I have been really busy lately with many projects coming to an end. My group and I did our final presentation for Universal Music (our client for the Exam project) last Monday. I am now working on fixing the last details on the case movie while editing my portfolio.

You are one of Berghs international students, can you tell us a little bit about how you ended up in Stockholm, at Berghs?

Before Berghs, I took a year off school, rock climbing and traveling the world when I met a Swedish gentleman in Asia that I decided to follow. We rock climbed a bit around Europe and then I decided it was time for me to go back to school. I looked up schools in Sweden and found out about Interactive Communication and Berghs. I applied for different programs here in Sweden and also back in Canada.

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What was the reason that you chose to apply the Interactive Communication program at Berghs?

To be honest, I applied to the Interactive Communication program because I didn’t know much about it, it’s a quite new discipline, and it tickled my curiosity. I researched more about it on the Berghs website and then I really felt it was for me.

I chose Berghs over the other programs I applied for because of the innovative way of teaching. I think it was one of the best choices I made in my life. I believe that the Berghs method is the way undergraduate studies should be like. After my Internship at Ogilvy London, I realised that Berghs had given me great tools to work “in the real world” and this was only within a few months!

You did your internship at the Ogilvy London office. Tell us about that experience!

Yes, it was a great experience! I went there with Hedda Helgesen, Sofia Hultman, Ingrid Bellman and John E Njoki from my class. We got an internship through Saher Sidom who works at Ogilvy London as a Digital Planner, he was one of our teachers during the fall. It was lots of fun working there. We got to work together with their team on different briefs they had. It was only 2 weeks but looking back on the experience I acquired there, it feels like much more! And during our time at Ogilvy they actually won 2 pitches that we helped with! 

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You have been selected to participate in Berghs summer program in San Francisco, congratulations! What are your expectations?

I have never been to San Francisco before. I feel really lucky that Berghs is pushing their students to the next level and furthermore. I am really excited about this new adventure! And whatever comes out of it, it will most likely be an exceptional experience.

What happens after San Francisco for Sarah Lee?

I am currently discussing an Internship opportunity with R/GA in their Singapore office, meanwhile I am open for propositions!

If you were to tell a becoming student at the Interactive Communication program at Berghs what to expect of the following year, what would you say?

Be prepared to drink a lot of beer! But seriously, be prepared to be challenged and to leave your comfort zone. To work long nights while having fun, meet inspiring people and inspire others. Studying Interactive Communication opens you up to new perspectives. And it is the best environment to be or become strategically creative or creatively strategic. And if I could give one piece of advice; take out as much as you can from it! And have fun.

Berghs Strategic Certificate kick-off: the team meets up online

Berghs Strategic Certificate had its kick-off meeting today, with all of the Content Providers checking in from different places around the world: Jaime Harrelson from her place in San Francisco, Jordan Berkowitz from an airport in London, Annika Rehn from her office at Lowe Brindfors in Stockholm, and the rest of the team from their houses and offices around Sweden. The meeting was a very good rehearsal for all of the instructors, and a way to experience once again what classes will be like later in Fall.

FUTURE LIONS WINNERS - Google Gesture

Over 1700 groups from all over the world entered, five won, two are our incredible students. The group “Google Gesture” consists of Ludwig Hallstensson, August Östberg and David Svedenström. We talked to Ludwig in the after glow of the exciting night in Cannes.

FUTURE LIONS WINNERS - Do Zero For Climate Change

Out of over 1700 entries from all over the world two of our amazing student groups won. One of them was the group ”Do Zero For Climate Change”. We talked to Fabian Lakander, who did the project with Afshin Piran, Linda Kraft, Pia Hansson Näslund and Sebastian Sandberg.

Berghs is the best advertising school – in the world!

Today Berghs was awarded School of the Year at Cannes Lions 2014, making us one of few institutions in the world to receive the honor three times. The recipe for success is to teach the students how to solve real communication problems.

Four top international agencies, packed into one study program, online.

Meet the instructors of Berghs Certificate, a dream team of top professionals from international agencies like DDB, LOWE, OGILVY, AMV BBDO. This special group of “teachers” will train the Creative and the Strategic Certificate students over a period of 34 weeks, starting in October 2014.

KILL THE CREATIVE DEPARTMENT!

Berghs Joakim Thulin wrote a blog for Media Evolution: "A business whose only ambition is to continue doing tomorrow what they did yesterday, will wither as both its competitors and customers change around it. This has been true for a long time, but never more then today.

Famous, one of Belgium's largest independent advertising agencies visited Berghs for a three day digital Boot Camp

Early October, one of Belgium's largest independent advertising agencies Famous visited Berghs for a three day digital Boot Camp. CEO Marc Fauconnier brought 15 co-workers to get some digital insights. "If my people go home feeling convinced that within the digital world our creative culture as an agency can flourish, I would be very happy", says Marc as we meet up during the boot camp's second day.

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