Berghs’ Final projects 2012

At Berghs, we’re busy training the next generation of communicators. Our students are in the vanguard of digital communications. They were born with a mobile phone in one hand and a computer in the other. During their education at Berghs, they develop their skills and talents, amassing thousands of references from current campaigns across the globe and learning to collaborate across disciplines as required by the job.

In March and April they will be carrying out their final projects. For them to truly be able to create good communications, the best buyers of communications services are needed. Over the past two years, our students’ broad conceptual skills have resulted in provocative communications solutions – so strategically well thought-through that they have frequently been able to dock seamlessly with the client’s reality. Companies that have conducted the final projects with us include: The Swedish Armed Forces, Audi, MTG, Sweden Rock, Nordnet, SEB, Apotek Hjärtat, Candy King, Mekonomen, Newsdesk, STF, Svenska möten and Kanon Vodka.

What does a final project entail?
Berghs’ final projects will commence in March and be presented in May 2012. Our 2012 degree projects offer 20 companies/ brands the opportunity to have their assignments explored in collaboration with one of our student teams. Over eight weeks, each project team will devote close to 2,000 hours to tackling their challenge from every angle. Our teams show talent and untiring commitment in equal quantity.

Each group includes six or seven students from the school’s programs in six different areas: market communications, strategic communications and PR, art direction, copywriting, production management and interactive communication. That means you gain access to a mini student agency and a powerful blend of communicators. When the project is complete, you will have access to an integrated solution including everything from analyses to creative concepts, a schedule, a budget and documentation.

The theme area to be taken into account for the final exhibition:

The theme chosen for 2012 is CO3, as in communicate, cooperate, collaborate. This is the last of a trilogy of themes that we have worked with in recent years: sustainability, courage and, now, collaboration.
As the cost of disseminating information approaches zero, new conditions for cooperation emerge. People organize themselves in new ways and set new standards for what is considered fun, challenging and meaningful.

What do these experiences mean for commercial communications? What do they mean for your brand?

We communicate, participate and cooperate like never before. At a personal level, each of us achieves important objectives using the Internet – like positioning ourselves, monitoring others, developing ourselves, solving problems; finding new opportunities, friends and life partners; switching jobs, conducting business, obtaining confirmation, relaxation, inspiration and ideas; participating in something bigger – changing the world.

The challenge in 2012
Collaborate. How can the target group be involved in the development of the brand or the creation of the communications solution? How can the target group aid dissemination?

What does a final project cost?

Clients pay the school a fee of SEK 70,000. This fee covers costs for supervisors, teachers and the final exhibition. Consider it an opportunity to acquire new, youthful and well thought-out concepts.

What is expected of you as a client?

If you are interested in taking part in a final project and have an assignment that is suited to the theme of collaboration, we would like to receive a brief assignment description. We then read through the assignment brief to ascertain that it is feasible both for you as the client and for us. If your company is selected, a contract is signed, after which the following commitments remain:
- Formulating a detailed brief
- Assisting the students with up-to-date background information to complement the data that the students dig up themselves regarding your market and competitors
- Participating in an information and inspiration meeting between 9.30 a.m. and 11.30 a.m. on March 6, at which we bring together all of the clients and external coaches. 
- Later that week, meeting the student team on March 8 or 9 for about two hours
- Taking the time to meet the students about three times during the project to follow the work and to give responses to their efforts and the aspects you consider to be prioritized
- Determining a time for the final presentation in early May
- Visiting, at your convenience, the final exhibition on May 25-26.

Hand-picked coaches and Berghs’ combined experience

All projects are carried out according to a project plan and with regular meetings and checks with external coaches. They all have considerable professional experience in both strategic and creative areas. Their task is to assist the students and, at the same time, to safeguard the quality of all aspects of the project.

Final exhibition

When the students have completed their task, you have the opportunity to involve anyone else within your company who might be interested or who could be inspired. This involves the students’ presentations for your management team or marketing department. But you also have the opportunity to invite colleagues, customers and network contacts to Bergh’s final exhibition. This lets you showcase the results or your collaboration while also being inspired by other groundbreaking final projects.

 

CO3

Wel_ _me to
Berghs School of _ _mmunication
It’s time to _ _llaborate!

We look forward to hearing from you!

If you would like to learn more or to register your interest, please contact:

Cecilia Sjödin: cecilia.sjodin@berghs.se, 070 246 94 10
Desiree Blomberg: desiree.blomberg@berghs.se, 070 822 55 22