Copywriting in English 2

15 weeks, including two workshops at Berghs. Self-study 10 h/week.

About the Course

This course is aimed at experienced copywriters wishing to improve their work, and people already familiar with basic copywriting concepts committed to beginning copywriting careers. The course content emphasizes strategic campaign thinking married to dynamic creativity.

Course structure

10 chapter units for self-study, approx one chapter every 10 days
10 assignments offering
intensive practice of each chapter’s theme
Each assignment requires between
two and five pieces of writing
10 detailed feedbacks from course tutor

The course aims to help students create an advertising portfolio of 15-25 spec’ ads. This portfolio could help kick-start new careers or advance existing ones.

Course director
Mark Du Bois, teacher and freelance copywriter

Listen to Mark Du Bois talk about the course.

Course chapters and themes

Creating your portfolio
Strategic branding and campaigning: Success stories
Writing for b2b and technical campaigns
Mastering tone
Copywriting in a foreign language
TV, radio, outdoor: Writing for a range of media
Interplay of texts, graphics, visual formats
PR, information, wider comms
Creativity
Shaping your book

Materials
Course literature. Students are expected to have access to the Internet.

Course Literature
Ogilvy on Advertising, by David Ogilvy.
A Technique for Producing Ideas, by James Webb Young
Eating the Big Fish, how challenger brands can compete against brand leaders, by Adam Morgan

Prerequisites

You must have finished high school or equivalent level of education. Your application holds a short description of yourself where you motivate why you're applying to this particular course, as well as a breakdown of your previous education and work experience. Students are expected to have good English writing and reading skills and excellent study habits.

Passing the course
Students must complete 90% of all required assignments to pass.

Important dates

Start workshop Saturday August 25
Last chance to apply: August 8
Concludes: December 8

Costs & Scholarship

Course fee excluding VAT: 21,500 SEK. Course fee including VAT: 26,875 SEK. Beyond the course fee, there is an additional cost of about 500 SEK for literature.

Application

Make sure you have:
CV, Personal letter

Apply! Need more information?

Study and career advisers

Please contact us if you are unsure or have questions!

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