About the Course

This intensive course is designed for project managers who wish to lead their organization’s strategic challenges and important developmental processes in a marketing- or communication department. The course is also intended for agency representatives or consultants who currently lead strategic processes.

 

We assume that you are already well-versed in the basics of project management, such as planning budgets and time management. We will teach you more about leadership techniques, strategic processes, cooperative ventures in the international market, and how to place effective orders.

The course has a pragmatic approach, which means that every class session includes both practical and theoretical elements. We’ll apply relevant theories to experiences common to the course’s participants and draw useful conclusions on how to improve practice.

 

The aim of the course is to enable you to achieve your stated goals in your new role as a strategic project manager. You should feel comfortable in this role and with your tasks so that you can work professionally as an effective strategic project manager.

 

Course Content

Planning
We will discuss project introductions and cover strategic processes and strategic planning. Which conditions are needed for a successful project kick-off? We will learn to define relevant processes and process follow-up.

Leadership
We will focus on the essential question of leadership. We will explore process leadership and how to improve the strategic process through consultation and advice.

Efficient briefs
An essential task for a strategic project manager is to improve the process of ordering and buying – both in the internal context and from the perspective of external customers. We will discuss how to improve the quality of briefs and how to integrate relevant strategies in the process.

Globalization
A current challenge for many companies and organizations is how to manage one’s brand on the international stage. Which strategies are applicable, and how does one integrate PR-issues into one’s overall communication plan? We will discuss marketing research, selection methods and analyses linked to strategic decisions.

Media
We will explore current media trends, and discuss issues of media choice and strategy. Some important questions are: ”Should we utilize social media - and if so, in what way?” And: “How will our media strategy affect our other strategies?”

Course director
Ann Westfelt, CEO Visionary and Mattias Josander

Certificate
Upon completion of the course the student will receive a course certificate.

Course structure
Two+two days (totally four days) plus independent study time approximately four hours between occasions.

Course dates
April 18-19 and May 2-3

Facts

  • Continuing education, four days
  • Self study about four hours
  • Place: Helsinki, Annankatu 27

Requirements for application

The course is intended for applicants with several years of experience in the field of communication and/or traditional marketing. You application should include a short description of yourself (about one A4 page), and your reasons for applying to the course and what you expect to achieve. You will also need to attach a résumé of your work experience and educational background.

For more information contact Kristiina Müllersdorf, course coordinator, +46 8-587 550 52, kristiina.mullersdorf@berghs.se.