One Show's Green Pencil, made out of 100% recycable glass, is aiming to recognize and encourage environmentally responsible advertising. It was initiated to bring attention to advertising campaigns that were not only creatively innovative, but that also communicated a positive message about improving the environment. Amongst all the established agencies who entered in the competition, the Green Pencil was awarded to the Berghs students Jonas Åhlén and Johan Gerdin. They developed their campaign together with Fredrika Stern from the Swedish Graphic Institute.
The brief came from Million Trees NYC and the students' case film Swipe for Million Trees NYC
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