Micke Kazarnowicz, global social media manager at Björn Borg and course director for the online Interactive Comunication course at Berghs, on what companies and organizations need to know in today's media landscape.
The world used to be like a rock concert, where everyone with enough money could buy place on the stage and get their message out to the masses. Today the world is more of a cocktail party, where anyone can be popular, famous and influential. Everyone has a voice and now you have less ownership than ever of your brand. What do organizations and companies need to do to become popular cocktail party guests instead of aging rock stars that soon will be forgotten?
Micke Kazarnowicz works as global social media manager at Björn Borg and is the course director for the online Interactive Comunication course at Berghs. He's a digital immigrant who's been using the Internet as a tool in both private and professional projects for 17 years.
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