About the Course
Monetizing your efforts in the Digital world is about understanding how to meet the underlying business objectives. Social media has become the arena where every company needs to find their own way to become human – something that challenges both the organization and the people within.
The board wants return of investment and middle management is not often equipped with the modern tools or the arguments on how to merge that social engagement into measurable results.
This course will give you an introduction to how both our social and cultural behaviors has changed and how this challenges your company, both from a business- and communication perspective. How do you build and nurture a strong brand to stay competitive?
Course Content
During the course you will get the right arguments to use and how to collect them. You will also learn how you can start meeting both communication and organizational challenges. Attendees will get the most interesting examples up to date from the industry and through practical workshops you will learn by doing.
This course is a must for anyone working on management level that needs to now what lurks behind the digital corner.
Course Directors
Patrik Danielsson: Patrik is a strategic creative with profound expertise in engagement- and experience marketing. For the past 15 years he's been working with some of the world's strongest brands including Adidas, Nike, H&M, McDonald's and IKEA.
Peder Rotkirch: Peder is a digital director with profound expertise in business communication strategies, brand engagement and interactive PR. Peder has worked with brands like Nokia, Microsoft, Unilever and Skistar.
About Join the Carnival
Join the Carnival is a new kind of marketing agency that focuses on innovative business- and communication strategies and concepts that help clients profit from today’s complex marketing arena - clients like Reebok International, Securitas Direct and the TV4 Group in Sweden to name a few. http://www.jointhecarnival.com/
Place
Helsinki, Annankatu 27
Spring
May 9-10
Requirements for application
The course is intended for applicants with several years of experience from the field of communication and/or traditional marketing. You application should include a short description of yourself (about one A4 page), where you explain your reasons for applying to the course and what you expect to get out of it. You will also need to attach a résumé of your work experience and educational background.
For more information contact Kristiina Müllersdorf, course coordinator, +46 8-587 550 52, kristiina.mullersdorf@berghs.se.
