Portfolio:
Weekday
Digital event calendar for Weekday. Beer Concept
Beer concept for swedish brewery "Brutal Brewing". The task was to create a beer in the category "industrial lager" which would be able to sell itself without any marketing budget at all. Logotypes
Various logotypes from 2006 to today
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Work Samples Berghs 2010
}Early last year I applied to the Graphic Design course at Berghs School of Communication. To apply you had to complete five different assignments. Here are my solutions to four of them. Assignment 1 Create a typographical sculpture in 3D and present the solution and the work process. My solution was to build a table consisting of the letters in "table".
Assignment 2
The fictional company "Electric Sheep" is working on a new game that is set to take place in the fasion industry. You had to come up with a name to the game as well as create a logo, two characters, two environments packaging and at least one marketing solution.
I chose to place the game within the street wear scene where you start out working in a street wear store. Gradually working your way up in the industry.
As the game would take place in the fashion industry I felt that I wanted to reach a broader target group and sell the game in street wear stores. Therefore i decided that the packaging for the game should be a t-shirt (which also doubles as promotion for the game). Since this is a digital age you get the actual game by downloading it from the developers page with a special code that's printed on the hangtag of the t-shirt.
The main promotion would be through twitter, were users could enter a special drawing to win the game and additional prizes by tweeting a pre-written message, or their own. This could be done through a special promotional website or through just regular twitter, as long as a certain hashtag and a mention of Electric Sheep's twitter was included. All participating users would get a 10% discount at a certain Street Wear store.
Logo for Electric Sheep
Logo for the game
Packaging
Environments and characters
Promotional Twitter site
Assignment 3
Interpret five different words visually. Unfortunately I don't know how to translate these words to english so I'll write them in Swedish for now.
1. Kannibalisera
2. Pinpoint
3.Snömos
4. Sugrörseende
5. Mötesmatta
Assignment 5
Create two illustrations to a text that you chose yourself. I decided to create to illustrations to "The Hitchhikers Guide to the Galaxy". The first one depicts the two rockets from magrathea just when they're transformed to a sperm whale and a bowl of petunias.
The second one shows the ship "The Heard of Gold" (I chose not to go with the white sneaker-look even though it says so in the book).
Cloudthing T-shirts
Various print designs from when Cloudthing was intended as only a streetwear brand. They are designed between 2007-2009 No More War
Turntable
Tree
Liberty?
JuJu and Pope Records
Blog, myspace, twitter, cd-cover, flyer and other designs for JuJu and Pope records and some of their artists. Myspace and Twitter designs
Blog for the Swedish hiphop/electro-group Maskinen
Contact
Phone: (+46) 0703075143 E-mail: daniel@cloudthing.se Behance: behance.net/cloudthingNatural Bond - En dokumentär
Poster for a documentary about the Swedish rap crew "Natural Bond". The client wanted the poster to resemble the style typically associated with posters for college movies.
Duggud
CD-covers and flyers for Swedish producer "Duggud"s debut album "Everyday People". Everyday People Cover
CD Single, Flyers & T-shirt print
Various Record Covers
Various Record covers done between 2007 and 2010
Info
Current Graphic Design Student - Berghs School of Communication Past Evening Course - Berghs School of Communication 2009 Print Operator - Big Image Systems 2007-2010Art & Sole Magazine
School project from a course in editorial design. The assignment was to create your dream magazine. I wanted to create a streetwear/hip-hop/pop-culture magazine that would be easily accessible to anyone that has an interest in these subjects but with the feel and aesthetics of more exclusive magazines.