- Day-to-Day Content Design and UX Writing
- Tone and Voice
- Glossaries and Processes
Learn how to design with words. Delightful experiences aren't just about frames and flows, they're also about context, content and microcopy. Ensure your brand shines through, actions are clear, concise and accessible, and content can easily be localized to other markets.
Content design is more than just writing copy bits in apps and on websites. It’s about identifying what information should be where, understanding user journeys and helping people easily find what they’re looking for.
So in this sweet 3-day-course, you’ll not just look at what makes good microcopy, you’ll think about how to integrate into design processes, develop a brand voice that stands out without distracting, perform content audits that inform your strategy and do all of this while being the one that asks “is this information needed here?”
Introduction to Content Design. What it is, key principles, best practice, who does it well, tools and insights.
How to design with words in practice. Strategy, case studies and a practical workshop to get you started.
Claim your Content Designer hat! Present the results of your exercise, reflect on key takeaways and plan your next steps.
How does it work?
This course is delivered IRL at Berghs School of Communication and is facilitated by industry professionals. It consists of 3 intense days of inspiration, tools, practical work, and networking opportunities. Coffee and snacks are included.
We keep classes small and dynamic. Be ready to roll up your sleeves and learn by doing. We take a pragmatic and practical approach to Content Marketing and Design. You’ll make new friends and connections with people as eager to develop as you are. Berghs issues a course certificate upon completion.
Who is this course for?
You have 3+ years of professional experience in copywriting, design, journalism, social media, or a combination of these. You’re either the person responsible for the words in your products and you want to formalize your skills, you’d like to expand your range as a writer for digital, or you’d like to transition into the growing field of Content Design.
Nicole Michaelis is a Content Design Lead with 10+ years of experience working for some of the world’s biggest players (Spotify, DoorDash), as well as start-ups and scale-ups. Nicole also has a background in Content Marketing and copywriting, making them, a fundamental part of her Content Design practice.
You’ll find answers to the most frequently asked questions here
Thursday, March 21st, Friday, March 22nd, and Monday, March 25th
Time: 09.00-16.00 CET
What do you get after the course?
What is Content Design?
What does the day-to-day of a Content Designer look like?
Tone and voice and glossaries
Writing for products and web flows (Microcopy)
What does the Content Design process look like?