Content Marketing & Design

Content design is more than just writing copy bits in apps and on websites. It’s about identifying what information should be where, understanding user journeys and helping people easily find what they’re looking for.

So in this sweet 3-day-course, you’ll not just look at what makes good microcopy, you’ll think about how to integrate into design processes, develop a brand voice that stands out without distracting, perform content audits that inform your strategy and do all of this while being the one that asks “is this information needed here?”

Day 1:

Morning: Understanding Content Marketing and getting to know your audience
Afternoon: Approaches to crafting authentic content

Day 2:

Morning: The power of storytelling and the importance of SEO
Afternoon: Social media content, branding, and measuring content marketing

Day 3:

Morning: The craft of copywriting and mapping user journeys
Afternoon: Case study workshop, feedback, and wrap-up session

How does it work?

This course is delivered IRL at Berghs School of Communication and is facilitated by industry professionals. It consists of 3 intense days of inspiration, tools, practical work, and networking opportunities. Coffee and snacks are included.

We keep classes small and dynamic. Be ready to roll up your sleeves and learn by doing. We take a pragmatic and practical approach to Content Marketing and Design. You’ll make new friends and connections with people as eager to develop as you are. Berghs issues a course certificate upon completion.

Who is this course for?

You have 3+ years of professional experience in copywriting, design, journalism, social media, or a combination of these. You’re either the person responsible for the words in your products and you want to formalize your skills, you’d like to expand your range as a writer for digital, or you’d like to transition into the growing field of Content Design.

Course Directors