Digital Content Marketing

Berghs Professional

This course is designed for future content managers and offers a foundation in digital content strategy and a practical toolbox for text, photo, and video production for digital media. You apply knowledge to practical cases and learn how to measure and improve your content value and performance.

Summary

Register Last application date is 7 sep 2019

Date: 18 sep 2019 – 4 dec 2019

Last Application Date: 7 Sep 2019

Course Content

Digital content marketing is about crafting digital content that engage consumers, build better brand relationships and get noticed in the feeds. This online course offers you an introduction to digital content marketing, you will learn what digital content works on what channel, how to use storytelling from a brand perspective and learn the practical tools needed to craft engaging digital content. Finally, you will learn the fundamentals of a content strategy and how to analyze the performance of your digital content marketing efforts.

The course offers three tools for practical content production: writing, photography,  video marketing. You apply knowledge to a case and learn how to manage, produce and plan content. You also meet guest speakers from the industry and develop your network and work on a real client case.

 

Course Plan:
1. Introduction to the subject, current trends, and digital channels overview.
2. Storytelling. How to tell engaging stories and connect people to your brand.
3. Test and iterate – A growth marketing approach to digital content marketing
4. Content Marketing and user journey. Project Brief.
5. Community and relationships. How to grow a digital audience and a community.
6. Measurements, KPIs, and analytics. Tools and strategies to set goals and achieve them.
7. Content planning and distribution
8. Social Media Photography: Tips and tricks on how to take photos that tell a story and boost engagement.
9. Video Marketing: Learn how to easily produce and integrate video into your digital marketing mix
10. Digital Writing: How to write for digital channels and use SEO to increased traffic and reach goals
11. Digital Content Marketing Toolbox: Tools and routines for today’s digital content marketers
12. Final presentation and feedback from the client

Who is this course for

You have 1 to 5 years of professional experience in marketing communication, as a social media manager, writer, photographer, producer, or similar. You are using different social media for personal and professional purposes and you understand their structure and the opportunity they offer. You have strong writing skills. We require no video editing skills but high interest in working with visual content.

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Integrity Policy

18 sep 2019 – 4 dec 2019

Last application date is 7 sep 2019

Register Last application date is 7 sep 2019

Key Learnings

  • Content marketing  – key principles
  • Content and channel strategy
  • Storytelling
  • Content production and management
  • Toolkit: photo editing
  • Toolkit: video editing
  • Toolkit: writing for digital media
  • Measurements and analytics
  • Project work and feedback

Course Director

Lydia berghsLydia Kellam has worked in Stockholm and New York with brands such as NBC Universal, Swedish Television, Warner Music and WWF, and agencies such as Prime and House of Radon. Her professional experience covers social media marketing, strategy, community management, content production and performance analysis.

 

How to enrol

By clicking on ”Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

FAQ

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

  • Content marketing  – key principles
  • Content and channel strategy
  • Storytelling
  • Content production and management
  • Toolkit: photo editing
  • Toolkit: video editing
  • Toolkit: writing for digital media
  • Measurements and analytics
  • Project work and feedback

Course Director

Lydia berghsLydia Kellam has worked in Stockholm and New York with brands such as NBC Universal, Swedish Television, Warner Music and WWF, and agencies such as Prime and House of Radon. Her professional experience covers social media marketing, strategy, community management, content production and performance analysis.

 

How to enrol

By clicking on ”Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

Fee incl. VAT
31 250 SEK

Fee excl. VAT
25 000 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.

Course fee

Fee incl. VAT

31 250 SEK

Fee excl. VAT

25 000 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.