Entering a competition such as D&AD, The One Show Young Ones, or Cannes Lions requires focus and dedication. Join Berghs School of Communication and boost your chances to succeed.
SummaryRegister Last application date is 15 dec 2019
Date: 3 feb 2020 – 7 feb 2020
Last Application Date: 15 Dec 2019
Learn how to reach deeper insights and new creative height guided by Berghs’ instructors. Over one week, you will elevate the quality of your work and build the foundation of your case to enter a student competition with confidence.
For competitive creatives
Competitions such as D&AD, The One Show Young Ones, and AKQA’s Young Lions in Cannes, are a natural complement to any ambitious creative education and portfolio. Still, entering a competition requires focus and dedication and it’s not easy to work with open briefs and no guidance. After reaching the top of the international rankings for student competitions in the past 10 years, Berghs School of Communication has created a practical course based on the experience from countless awards and successful students’ entries. Over one week, you can learn the secrets of a successful project and apply the knowledge directly to your own project, tutored by professionals. Here’s our recipe.
What you’ll learn
The course addresses your specific brief of choice within the 3 competitions mentioned above or any other competition of choice. Throughout the course you apply knowledge to your project guided by Berghs, you learn how to give your ideas a strong foundation and a new creative height.
1. Make decisions
Before starting the course, all participants select a brief of choice and motivate why they want to work on that particular brief, and how. This is an important first step to establish a deep connection with the brief and hit the ground running. The course starts with an introduction to Berghs’ recipe for successful competition entries and a critical discussion of your own motivations towards that particular brief.
2. Deep insight
Good advertising, design and communication projects always grow out of a strong insight. The week begins with a deep dive into research and insights. You are provided with tools to reach a deeper, more meaningful insight and plant your idea right where it matters the most. This class is delivered in a workshop format, students learn methods and apply them directly to their case of choice tutored by instructors.
3. Creative height
After building a strong foundation for your project, you’ll focus on elevating its creative value.
Through a one-day workshop and a series of design sprints, you will generate a number of ideas and develop two of them into greater concepts. The workshop includes ideation techniques and it aims at generating two strong concepts based on your own insight. The day ends with a critical discussion: the two concepts are compared and only one of them is selected.
This is where students develop their projects guided by industry professionals. Group by group, students meet with tutors and turn their raw concept into a first draft project. Depending on the brief of choice and on the nature of your project, you can meet with tutors with the right expertise and boost just your project.
5. Presentation and Feedback
Projects always benefit from being tested and discussed before they are executed.
The course ends with a presentation where you pitch your project (in a draft form) in front of other students and tutors. You receive feedback, you identify possible pain points and set a way forward. You also learn how to give feedback to other projects. The course ends with a toast, then you are ready to do return home, execute your projects and enter the competition with confidence.
6. Optional final tutoring
A few weeks after, you might want to further discuss your progress or ask for a final opinion on your project before you submit it. Berghs offers you the opportunity to connect with the tutors and schedule a video call to touch base before your final submission.
Do I need any prior knowledge?
This course is for students of creative disciplines with good conceptual/design/writing skills.
English level: CEFR B2 or higher, see www.tracktest.eu.
We request no language certificate but you should be prepared to explain and discuss your ideas in English.
Fee incl. VAT
5 000 SEK
Fee excl. VAT
4 000 SEK
Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.