Sustainability strategy and communication

Berghs Professional

Online

  • Online
  • 8 weeks

Learn how to approach sustainable development and make it part of your business strategy and communication. All through smart tools, techniques, and models that you can apply to your organization.

Summary

Register Last application date is 2 feb 2021

Date: 24 feb 2021 – 16 apr 2021

Last Application Date: 2 Feb 2021

How: Online

Number of Hours: 8

Commitment: 10 hours/ week

This intensive course gives you a fundamental knowledge of sustainability strategy and communication. The course will introduce different approaches to sustainable development and social responsibility and demonstrate how they can be applied in a business context. We will examine key elements of making sustainability a business strategy and work with specific cases; both business strategy and practice will be analyzed and we will look at the communications strategies they foster. Working from a specific brief, the course will enable you to develop the foundation for a strategy that is rooted in existing business practices, will help drive sustainable change and create the basis for honest sustainability communication.

Session 1: Laying the foundation: Sustainable development – models, approaches and principles. What constitutes sustainable development and how does it relate to business and communication?

Session 2: Digging deep: The UN Sustainable Development Goals and Doughnut Economy. How do individual business strategies relate to global efforts?

Session 3: Getting started. Tools and processes for developing a strategy that is rooted in core values. The briefs will be presented as a starting point for the process.

Session 4: Talking the walk: The process of transforming strategy into communication. Here we define the relevant measures and develop value-based targets.

Session 5: Sustainability strategy in action. Exploring cases on companies who have put strategy to use.

Session 6: Setting the tone. How does your company address the issues, who is your audience and what do you say?

Session 7: The full package: Creating the elements of a strategic communications plan.

Session 8: Presenting your case: Individual presentations and feedback.

Key learnings:

  • Principles of sustainable development, social responsibility, and strategy.
  • The use of different approaches such as circular economy, Doughnut Economy, the Natural Step and the UN Sustainable Development Goals (SDGs).
  • Step by step guide to defining a strategy based on values and visions.
  • Approaches to sustainability communications: transparency, technical/functional, emotional and value-based.
  • The demands, frameworks, and pit falls of sustainability communication.

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24 feb 2021 – 16 apr 2021

Last application date is 2 feb 2021

How: Online
Weeks of study: 8
Commitment: 10 hours/ week
Location:

This is an online course

Register Last application date is 2 feb 2021

Who is this course for

This course aims at professionals who are entering into the field of CSR and sustainability and will be relevant for young managers, strategists, consultants, communicators, and marketers who identify sustainability as an important strategic tool and want to develop their knowledge.

How to enroll

By clicking on “Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

 

FAQ

You’ll find answers to the most frequently asked questions here

 

Questions?

Questions?

Contact our coordinator, Madeleine Eriksson

send email

This course aims at professionals who are entering into the field of CSR and sustainability and will be relevant for young managers, strategists, consultants, communicators, and marketers who identify sustainability as an important strategic tool and want to develop their knowledge.

How to enroll

By clicking on “Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

 

You’ll find answers to the most frequently asked questions here

 

Fee incl. VAT
28 125 SEK

Fee excl. VAT
22 500 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.

Course fee

Fee incl. VAT

28 125 SEK

Fee excl. VAT

22 500 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.