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Re-designing the business of design

Re-designing the business of design

Adidas is set to overtake Nike within three years, if the current trends continue. Is it their products? Their marketing? Their business strategy? Yes. According to Michael Aneto, Chief Designer at SAI in Amsterdam, they’re good at designing for culture, which is a process where you embrace chaos rather than trying to tame it.

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SPEAK YOUR MIND

SPEAK YOUR MIND

If you had just one minute to convince the world about anything, what would you say? Experiments have shown that you can change someone’s mind in one minute, even about something as fundamental as someone’s political stance. And if it doesn’t take longer than a minute to change someone’s mind, what effect could you have on the world then? Can you start a revolution in one minute?

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