The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival. The world is moving on. It’s time to leave our domestic spaces and into new spaces for a new world. We need future spaces where communication helps us live better lives. Future spaces that support communities and their ideas. Future spaces that bring us together in the real world and virtual worlds. Future spaces that let us celebrate the great work our students have done. Welcome to the Berghs Future Spaces Festival.
Spis & Servis
Från återförsäljare mot restauranger till köksredskap för privatkonsumenter.
UTMANING
Spis & Servis - återförsäljare av köksredskap till några av Sveriges främsta restauranger. År 2022 ska de gå från B2B till B2C.
Uppdrag:
● Skapa ett nytt varumärke med ett nytt namn och en ny grafisk identitet.
● Definiera erbjudandet och målgruppen som ska attraheras av detta.
● Ta fram en lansringsplan för de första 6 månaderna som gärna får inkludera ambassadörer
som kan hjälpa till att sprida ordet.
IDÉ
Kökoteket - proffsverktygen som tar din mat till nästa nivå.
- En clean och simpel look som andas kvalitét och proffesionalism, med inspiration hämtad från modevärlden.
- Ett namn baserat på trygghet, kunskap och kvalitét, med associationer till biblioteket och apoteket.
- Ett koncept som utgår från passionen för mat, snarare än passionen för köksredskap och prylar.
- En tagline som går att använda i olika versioner i taktisk kommunikation för att attrahera matintresserade människor i åldern 30-50 år. “Proffsverktygen som tar din ramen/ditt surdegsbröd/din pesto/din dukning till nästa nivå.
- Lansering med hjälp av noga utvalda ambassadörer som får sätta ihop egna kollektioner av Kökotekets produkter. Exempelvis Lotta Lundgrens skaldjurskollektion, Jennie Walldéns dumplingskollektion eller Markus Aujelays såskollektion.
RESULTAT
Fylla en lucka på marknaden samt skapa brand awareness. Kökoteket blir det pålitliga varumärket som hjälper sina kunder att nå deras fulla potential i köket med hjälp av högkvalitativa, handplockade produkter.
Members
Susanna Boder ,
Oskar Helling,
Erik Malmgren,
Alicia Efraimsson,
Amanda Nilsson,
Smilla Luuk,
Linnea Pham