The Berghs’ teaching framework is based on action-based learning.Students learn from theories and apply these theories to practical briefs. By working on cases for both fictional and real-life clients, students test models and tools and apply their learning to actual industry work. We don’t exclude theories and models, but remain pragmatic in how we value them; in other words, how well they work in practice.
Our practical and cross-disciplinary approach facilitates collaboration across different roles and helps develop an overall understanding of just how excellent advertising and design work is created.Our students learn crafts individually, and they learn about processes in groups. With very little silos, they become specialists but have a great understanding for the big picture- designers understand strategy and copywriters comprehend design. This way of learning prepares students for the real world. <
Since we work on so many projects within a course, students spend a great deal of time presenting and giving/receiving feedback. We trained them for that by providing them with a structure for group work and feedback. They become professional in their ways of offering critique, highlighting the positive and taking a constructive approach. This crucial soft skill is extremely valued by modern employers. By providing generous space for self-reflection and active group experiences, students create their own knowledge and skills, interpreting and reflecting on experiences.
A professional approach
All courses at Berghs are delivered by active industry professionals, cutting-edge communicators offering a practical approach and fresh content. There is no permanent teaching staff at Berghs, only communication professionals, who bring students the most up-to-date insights and tools. Course quality is guaranteed by Berghs’ faculty, a permanent team of program directors and learning developers who select the best instructors from the industry and provide them with essential pedagogical support.
Offer balance between foundation and specialization
Provide fresh and relevant content, with teachers from the industry
Encourage an integrated view on communication
Promote collaboration between individuals
Teach practical skills, action-based learning
Facilitate lifelong learning
Foster creative meeting spaces
Providing high-quality education is our primary goal. We average 4.2 on a scale of 5 in student and customer satisfaction surveys across all our various educational formats. The ability to sustain continuous quality and create a base for innovative communication is measured in competitions such as AKQA’s Future Lions. Berghs meets quality criteria from the Swedish National Agency for Higher Vocational Education for our full-time programs, and from SAUF (the Swedish Association of Certified Training and Educational Companies) for professional individual courses. Our finances have remained stable over the years, earning us a strong credit rating.
The Berghs’ Advisory Board is our compass. It highlights the challenges that companies, agencies, and organizations are facing today, and it indicates which skills are lacking or need strengthening. The Advisory Board is also an important forum for Berghs’ strategic development.
Advisory Board on Inclusion
The communication industry lacks perspectives and changes to make more people feels welcome and represented is happening too slowly. In order for us to keep our position as one of the top ranked communication schools in the world, we have to ensure that we are informed by a culture of continuous development, inclusion and a diverse perspective in everything we do.
The mission of Berghs’ Advisory Board on Inclusion is to work to make tangible activities that make a difference, contribute to a widened network, develop new concepts and tools that can lead to more perspectives being represented in the communication industry. The Board meets or creative conversations five times per year and focus their efforts on attracting and recruiting more diversely.
Berghs works in three areas connected to these issues; knowledge and awareness around inclusion, attraction and recruitment of more perspectives among students/teachers/staff and actively driving inclusion as an important topic towards the media. Several activities and projects have been realised, but there is much more to be done.
Berghs Advisory Board on Inclusion 2020:
- Ahmed Ali, Production manager, Fryshuset we_change, works with youths inclusion and empowerment.
- Emelie Persson Lindqvist, Head of Sustainability at Industry and Energy division, Sweco, educator and speaker
- Haisam Mohammed, Founder and CEO of creative agency Brons and perfume brand Uniform g
- Lisa Gustafsson, business developer and customer manager at Iris schools, runs the Swedish podcast “With the goal in sight/Med målet I sikte” with inspiration and motivation in working life.
- Pernilla Alexandersson, Founder and CEO of Add Gender. Named one of Sweden’s top communicators through her work in educating “norm engineers”.
- Robert Aras, Partner and Key Account Manager at Prime PR and has worked with diversity in the HR committee at Komm.
- Roshanak Fatahian, Business Director at Volontaire, Co-founder of All Of Us and Course Director for Berghs’ course Inclusive Communication.
The Board is led by Camilla Wallander, CEO, and Berghs is also represented by Marie Alani, Head of Program Directors.