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Is Content Marketing calling you?

Content Marketing is about crafting content that engages consumers, builds better brand relationships and gets noticed in feeds. Sounds interesting? Then you've come to the right place. Here are 3 reasons why Content Marketing is for you!

Written by Adam Horne
February 26, 2020

Are you looking for a new creative challenge?

If you’re reading this, then there’s probably a good chance that you know how to write. Maybe you have a background in communication. Perhaps you studied journalism, and you’ve done some writing. Or maybe you’ve worked with PR and have a good understanding of how stories spread. But maybe that’s the problem. You’ve worked out how your discipline works, and you’re looking for a new challenge, to reignite your passion.

Content Marketing might be the challenge you’re looking for. The great thing about this exciting new area is that your unique background gives you a unique advantage. So it’s never too late to make a change in career focus.

And we promise the world of content marketing is an ever-changing part of the communication industry. It moves fast. So it’s anything but boring.

1. Do you want your career to better reflect your life?
Let’s be honest. If you’re anything like us here at Berghs, you spend waaaaay too much time following internet culture. From trending hashtag to our favourite influences, and discovering the latest online trends.

It’s good fun, and it’s a great way to feel connected to global consciousness.  So why confine all of that stuff to your spare time? Why not turn your unique insights into the world of content marketing into something you get paid for?

Then all of that stuff is research - and you can feel a whole lot better about following Kim (Kardashian) or Kimi (Räikkönen). And all of that research then makes you a more informed and nuanced content marketer. It’s a virtuous circle.

2. Is it time for you to learn something new?
No matter where you come from, you’re sure to develop new skills by studying Content Marketing. From developing a strategic framework to help deliver the results that you’re after, to a deeper understanding of how storytelling can help you deeply connect with your audience. You’ll also learn to measure what matters. From setting smart KPIs to the power of SEO. Plus you’ll discover how scheduling content can help build relevance, and why you really never stop testing and learning.

3. Can you relate?
If this sounds like you, then be sure to check out our 12 weeks online Content Marketing course. It’s all part of our Berghs Professional series that’s designed for busy (and curious) people just like you.