Wiebke Apitzsch looks at what happens to B2B relationships when GenAI can convincingly simulate the small, inefficient-looking interactions that actually build trust. Using basic philosophical concepts, she makes the case that the risk isn't GenAI itself — it's using it unreflectively.

Mike John Otto argues in his session that brands only earn a place in culture through emotional impact — not messaging. In Narrative Experiences in the Age of AI (20 min), he explores how art- and culture-driven creativity can work with AI rather than around it.

Yvonne Pöppelbaum discusses how research shows identical AI-assisted work read as "initiative" when it's a man's, and "inability" when it's a woman's. Her talk, Ladies! How to Take Credit for Your AI-Assisted Work (20 min), offers five concrete language swaps for the next morning. She follows it with a workshop, Design for Contribution: AI Adoption That Sticks (40 min), tackling the more common failure of AI training — tool demos and prompt libraries that produce spectators instead of practitioners.

Young Jin Kim is a former physicist now working as a data scientist and AI engineer on enterprise data management and agent memory. He is also organiser of the monthly AI Engineering Unconference at Merantix AI Campus — which looks at how agents remember long-horizon goals, track short-term to-dos, and forget assumptions that turned out wrong, in Agent Memory and Knowledge Graph-Based Agent Grounding.

Ulrike Kerber opens her session with a live experiment the whole room takes part in: AI can generate 100 ideas before you've finished your coffee, so which three are actually worth anything? Her talk, 100 Ideas in 3 Seconds. None of Them Are Any Good. (20 min), reframes creative judgment and authorship as the real skill AI rewards. She follows it with a workshop, 100 Ideas to Bring Your Project to the Next Level (40 min), where you generate 100 ideas for your own project with AI, then build your own criteria for choosing the three worth developing.

Ola Möller is the founder of MethodKit and co-founder of Dark Context, goes further back: every organisation runs on knowledge nobody ever wrote down, and a general AI model can't reach any of it. During his session, Dark Context — The Knowledge Your AI Can't See (40 min), he brings the physical cards and structured method for making that knowledge visible.

Adam Horne, founder of Aizle, puts a critical question in the room, live: once AI hands you the raw material, who decides what’s actually good? During his session, The Kill List, Live — Judging Real Work in the Room, you bring something real and Adam judges it on the spot, using the "Kill List" framework tested at Cannes Lions 2026 with 120 senior creatives — ten named patterns that quietly weaken brave work in ordinary meetings. Things will get uncomfortable, in a productive way!