Content Design and UX Writing

  • Writing for the user
  • Research and data
  • Microcopy, prototypes and tests

Learn how to design with words, by creating UX copy for websites and apps. This course is designed to give you the knowledge, practical skills, and confidence to understand and apply the principles of successful UX content, from user flows and usability testing to error messages and button copy.

38 750 SEK (inkl. moms)
31 000 SEK (exkl. moms)
Ansök innan
Torsdag 22 augusti
Tisdag 17 september
Tisdag 3 december
12 timmar
10 hours per week

The course starts on Tuesday, September 17th at 18:00 CET via Zoom. Subsequent lectures to take place weekly on Tuesdays at 18:00 CET via Zoom.

Ansök nu

*Din ansökan blir bindande först när du blivit erbjuden en plats och sedan har tackat ja.

Content design and UX writing are often interchangeable titles these days. This intensive online course offers an introduction to the craft of content design and UX writing, including the processes behind it, research, collaboration and iteration. Over 12 weeks, online, you’ll learn how content design fits into the design process and how to work with other stakeholders in product and design teams. This is a hands-on course with lots of practical tasks to apply these new skills


Week 1: What is a content designer / UX writer? An overview of what the role involves and what it doesn’t. Principles of UX content, how they fit with voice, tone and style, followed by an interactive content crit.

Week 2: Discovery phase and user needs. Writing for the user, learning from your users. User needs vs business needs and how to balance them.

Week 3: Can they do the thing? Usability testing and user research methods for finding out if your content works, and how to fix it when it doesn’t.

Week 4: Information architecture. Learn the principles of information architecture, organizing, and structuring content in a service.

Week 5: Structure – looking at the big picture. User flows, user journeys and content reviews.

Week 6:Inclusion and accessibility. How to design for everyone. Also a mid-course review of everything covered so far.

Week 7: Digital products and interfaces. How to use Figma as a content designer / UX writer. Patterns, components, design systems and lo-fi sketching of wireframes.

Week 8: Microcopy. Best practice and top tips for writing error messages, modal windows, button copy, forms and everything in between.

Week 9: AI and content. How AI can help you create content for your users.

Week 10: Localization. Best practices and tips for writing content that will be localized. An introduction to localization tools and methods.

Week 11: Final projects. Presentation of portfolio projects, discussion and feedback.

Week 12: Working with others and getting a job. How to show the value of content design, plus practical considerations when working with Product Designers, Product Managers, developers, engineers, stakeholders and our friends in Brand & Marketing. Getting a job as a content designer.

Who this course is for:

You have 3+ years of professional experience in copywriting, journalism, social media, or a combination of these. Also product designers, product managers or anyone on the product team that works with words and wants to get better at writing UX copy and understanding content design principles.

You’re either the person responsible for the words in your products and you want to formalize your skills, you’d like to expand your range as a writer for digital, or you’d like to transition into the growing field of content design and UX writing. The course and assignments will be in English, but you’ll get a set of in-demand content design skills that enable you to work in languages across a range of markets.

Sign up for newsletter

What do students say?

"Excellent course, fantastic director! An intense 12 weeks, but wow, I learned so much, and it was so fun getting to know other writers in this space." - Course participant, Spring 2023

Key Learnings

  • The principles of writing for user experience
  • Basic user research and interview techniques
  • Creating and implementing voice, tone, and style to create consistency across products
  • How UX writing fits into product design processes
  • Working with design tools like Figma
  • Crafting microcopy, like error messages and button copy
  • Collaborating with other writers, designers and stakeholders


You'll find answers to the most frequently asked questions here.

How to enrol
By clicking on “REGISTER” on this page, you take your first step towards enrolling in the course. There are no financial obligations at this stage. You will then receive an offer of enrolment and be asked to provide your invoice details. Before the course starts, you will be asked a few questions about your experience.

Course literature
Two books will need to be purchased as required reading for the course. More information will be provided closer to the start of the semester.


Anna Söderbom

Localisation & UX writing coach, with several years of experience working with content at Swedish tech companies.

Ansökan och antagningskrav

Vad kostar kursen?

Studieavgift inkl. moms
38 750 kronor

Studieavgift exkl. moms
31 000 kronor

Lokal momssats kan gälla, läs mer här. Valutaberäknaren ger bara en uppskattning. Slutgiltigt pris kan skilja.

Att läsa en distanskurs på Berghs

  • Det är ej lärarledda lektioner varje vecka (vissa undantag finns). Kursuppgifterna publiceras i lärplattformen Canvas och du bestämmer själv när du löser uppgifterna enligt schemalagd inlämning. Vanligtvis en uppgift per vecka.
  • De föreläsningar och möten som sker live spelas in och går att ta del av i efterhand.
  • Du får personlig feedback på varje uppgift och har kontakt med lärare och kursdeltagare via Canvas.
  • Vi arbetar med öppen feedback samt peer-to-peer feedback (gemensamt lärande mellan deltagare).
  • Genomsnittlig studietid för distanskurser är 10 timmar/vecka.
  • Du kan genomföra kursen även om du får förhinder att delta vid kursstart eller avslut då de *filmas, läggs i lärplattformen Canvas och finns tillgängliga under terminen.
    *Obs! Gäller inte våra 15-veckors kurser samt ARU, de startar och slutar på plats på Berghs.

Frågor om kursen?

Kontakta oss om du har några frågor!

International Coordinator

Contact us with your questions!