Berghs School of Communication
Articles by Berghs School of Communication

How to Use Storytelling in Marketing
Learn how to use storytelling in marketing to build stronger connections and boost engagement with your audience.

7 Tips for Making a Strong Portfolio
Learn how to make a portfolio that stands out—practical tips to showcase your work, skills, and achievements in a clear and professional way.

How to Develop Your Creative Skills: 7 Tips from Industry Experts
Learn what creative skills are and discover effective ways to improve them with actionable tips and real-life inspiration.

How to Best Use AI in Marketing
Discover how to use AI in marketing to boost results, streamline processes, and personalize customer experiences with digital strategies.

From Berghs to San Francisco: Fanny’s Career in Advertising and Art Direction
Fanny traded Stockholm for San Francisco and turned her semester at Berghs into an international creative career in advertising.
Advanced Portfolio Program: Meet your teachers
Students are taught by industry professionals who not only share their expertise, but also provide students with a direct connection to the industry.
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How AI Is Changing SEO: Mark's insights from our AI for Content Marketing course
Meet Mark Lamy, Head of SEO and GEO at digital agency Web Guide Partner.

AI for Content Marketing in the Life Science Industry: Emma's Story
Originally from Finland and now based in Sweden, content marketer Emma works in the life science industry, combining scientific expertise with strategic communication to make complex topics more accessible and engaging.

Scaling Content with AI: Daniela on Berghs’ AI for Content Marketing Course
Stockholm-based social media strategist Daniela Dahlheim works with D2C (Direct-to-Consumer) brands to build content-driven marketing strategies.

Turn Curiosity into Strategy: How Kris uses AI in Content Marketing
Kris Flanagan, Digital Communications Manager at Global Child Forum, recently completed Berghs’ 4-weeks online course AI for Content Marketing.

Berghs Bachelor Alumni in London: Louise's Creative Journey Abroad
After a few years of globe-trotting, Louise returned to Sweden and discovered an unexpected path into the creative industry through Berghs Bachelor.

Study in English at Berghs – Sweden's Award-Winning Communication School
Looking to boost your skills with hands-on learning and industry insights?