Hanna Musie

Current job

I'm currently working as a Fractional CMO through Seldi, helping AI-native B2B SaaS companies turn marketing into their competitive moat, from brand and positioning to the growth engines that drive revenue. Alongside that, I'm the Marketing Lead at Women in AI Sweden - Sweden's largest network for women in AI.

Background

I studied Business and Economics at Lund and thought I'd end up in something far more traditional. Then I got my first real taste of marketing and never looked back, the mix of strategy, creativity and numbers just clicked. For almost a decade now, I've worked across fintech, HR tech and sustainability tech, building marketing functions from scratch and leading teams through serious growth. These days I split my time between fractional CMO work for AI-native startups and growing Women in AI Sweden.

What inspires you?

What inspires me is continuous growth and that there's always something new to learn. That's why I'm naturally drawn to technology like AI, because it never stands still. What I love even more is turning around and sharing what I've discovered - there's nothing quite like being part of someone's journey as they figure out what they're capable of.

Do you have any hobbies/what do you do in your free time?

When I'm not working, I'm usually on a tennis court trying to fix my backhand, or embarrassing myself with some very confident karaoke choices.

What's the best part about teaching at Berghs?

What I love most is the energy in the room. Students come from wildly different backgrounds and are just as driven and sharp as the people I work with professionally. I probably learn as much from them as they do from me

Hanna Musie

Course Director for AI for Content Marketing.