New!AI for Content Marketing
- —AI-first Content Strategy
- —Top AI-tools for text, video, images, graphics
- —Optimization with prompt engineering
Learn practical tools to move your Content Marketing career into the AI era. This short online course is designed for marketing professionals who are looking for an AI boost, an overview of some of the most exciting tools, and practical ways to integrate them into their daily workflow.
- Format
- Online
- Location
- Online
- Fee
- 18 000 SEK excl. VAT22 500 SEK incl. VAT
- Payment plans
- Read more about your options
- Apply by
- Thursday 27 August
- Start
- Tuesday 22 September
- End
- Tuesday 20 October
AI is changing the game of Content Marketing. This course introduces you to some of the most exciting AI tools available for content strategy and optimization. Throughout the course, you experiment with today's leading AI tools, including ChatGPT, Claude, Perplexity, and Midjourney, while exploring advanced multimedia tools like Sora, Runway, and ElevenLabs. You learn how to work with AI across the full circle - from content strategy to optimization- and you apply knowledge to a practical case to get first-hand experience.
The course is designed to boost your professional practice with the power of AI and to give you a competitive advantage in a rapidly evolving job.
The course consists of 5 evening classes (2h/each) conducted over 4 weeks, comprising demos, practical assignments, discussions, and feedback. The course is light and flexible. It is designed to fit the life of a working professional and it can easily be combined with a full-time job.
Session 1: Content Research and Strategy
Lay the foundation for an effective content strategy using AI. Learn how to talk to ChatGPT for optimal output. Prompt engineering foundations. Research methods using AI. Purpose and example of content strategies.
Session 2: Content Plan
This week is all about content ideation and planning. You’ll create a content plan/calendar based on your strategy. Purpose and example of a content plan. In-depth prompting tips.
Session 3: Content Production
AI tool tips and demos to help you produce the content in your plan.
Session 4: Content Analysis & Optimization
Evaluate the effect of your content and use AI to iterate and refine your strategy and plan. AI for qualitative and quantitative data analysis. Actionable insights.
Session 5: Final Project Presentation
The course ends with your final project review where you showcase your choice of strategy, plan, content asset(s), and analysis. Share your key takeaways from the course and plan for implementation in your workflow.
This course is for anyone who works in marketing communications, social media, content strategy, and content creation and wants to learn new tools and gain a strong competitive advantage. We require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT Plus and Midjourney account, and a good level of English. You might have started using AI tools and want to expand your knowledge, or you might be an AI-curious beginner. After completing this course, you will be equipped with the knowledge and the skills to lead AI-first content marketing projects in organizations big and small.
The course includes practical exercises using today's leading AI tools for marketing, content creation, research, and creative production. To participate fully in the course, you need an active ChatGPT Plus subscription and a Midjourney account.
- ChatGPT Plus serves as the central hub for ideation, advanced data analysis, custom AI workflows, and includes access to Sora.
- Midjourney is used to create high-end campaign visuals, advertising imagery, and creative concepts.
The total cost for these mandatory subscriptions is approximately USD 30–40 per month. This cost is not included in the course fee.
Free Tools
The course also uses several AI tools that are available with free or freemium accounts, including:
- Perplexity – AI-powered market research and competitive insights
- Claude – Advanced copywriting and long-form content creation
Optional Tools
Depending on the exercises and demonstrations, you may also be introduced to additional tools, including:
- NotebookLM and Gemini – Organising company knowledge and working with documents and Google Workspace
- Runway, Suno & ElevenLabs - Advanced multimedia tools for video generation, AI voice cloning, and audio branding
These tools are optional and do not require paid subscriptions for the course.
You are welcome to cancel your paid subscriptions after completing the course or keep them active if you wish to continue using the tools in your daily work. If you are new to these tools, your instructor can guide you and help to set things up when the course starts.
- Subject
- AI
- Level
- Professional
- Format
- Online
- Language
- English
- Location
- Online
- Fee
- 18 000 SEK excl. VAT22 500 SEK incl. VAT
- Payment plans
- Read more about your options
- Apply by
- Thursday 27 August
- Start
- Tuesday 22 September
- End
- Tuesday 20 October
- Commitment
- 10 hours per week
- Course Dates
The course starts on Tuesday, 22nd September at 18:00 CEST via Zoom. Subsequent 2-hour lectures will take place weekly on:
Tuesday 29th September at 18:00 CEST via Zoom
Tuesday 6th October at 18:00 CEST via Zoom
Tuesday 13th October at 18:00 CEST via Zoom
Tuesday 20th October at 18:00 CEST via Zoom (Project presentation and feedback)
Do I need any prior knowledge?
For this course, we require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT and Midjourney account, and a good level of English.
Course fee
Fee excl. VAT
18 000 SEK
Fee incl. VAT
22 500 SEK
Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.
Additional Information
By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.
FAQ
You can find answers to the most frequently asked questions here.
Course Director
Hanna Musie
AI marketing and growth professional who builds and leads marketing functions. Hanna is also the founder of Seldi AI Executive, a curated network for female marketing leaders, and Marketing Lead at Women in AI Sweden.
Testimonials
“The tools and analyses I’ve introduced at work since graduating the course are already taking us down avenues of thinking that are really interesting, challenging us in a positive way, and helping shape our content strategy.”
“After this course, I've been able to scale up content ideation for my clients, as well as develop more targeted and structured marketing strategies using new tools to strategize and maintain a steady content flow. I've gained skills to create workflows that support every stage of the process: from ideation and strategy to execution, measurement, evaluation, and refinement.”
“One of the most practical takeaways has been improving how I work with prompting, not only writing better prompts, but also learning how to iterate and refine them to get more useful outputs.”
“If you work in marketing and already use AI but want to really understand how to get more out of it, this is a course I'd easily recommend.”
Related Articles
Scaling Content with AI: Daniela on Berghs’ AI for Content Marketing Course
Stockholm-based social media strategist Daniela Dahlheim works with D2C (Direct-to-Consumer) brands to build content-driven marketing strategies.
Turn Curiosity into Strategy: How Kris uses AI in Content Marketing
Kris Flanagan, Digital Communications Manager at Global Child Forum, recently completed Berghs’ 4-weeks online course AI for Content Marketing.
AI for Content Marketing in the Life Science Industry: Emma's Story
Originally from Finland and now based in Sweden, content marketer Emma works in the life science industry, combining scientific expertise with strategic communication to make complex topics more accessible and engaging.
Questions about the course?
Contact us if you have any questions!
