New!AI for Content Marketing
- —AI-first Content Strategy
- —Top AI-tools for text, video, images, graphics
- —Optimization with prompt engineering
Learn practical tools to move your Content Marketing career into the AI era. This short online course is designed for marketing professionals who are looking for an AI boost, an overview of some of the most exciting tools, and practical ways to integrate them into their daily workflow.
- Format
- Online
- Location
- Online
- Fee
- 18 000 SEK excl. VAT22 500 SEK incl. VAT
- Payment plans
- Read more about your options
- Apply by
- Thursday 27 August
- Start
- Tuesday 22 September
- End
- Tuesday 20 October
AI is changing the game of Content Marketing. This course introduces you to some of the most exciting AI tools available for content strategy and optimization. Throughout the course, you experiment with different tools such as ChatGPT, Gemini, Claude, Le Chat, Sora, Midjourney, Runway, Suno and ElevenLabs. You learn how to work with AI across the full circle - from content strategy to optimization- and you apply knowledge to a practical case to get first-hand experience.
The course is designed to boost your professional practice with the power of AI and to give you a competitive advantage in a rapidly evolving job.
The course consists of 5 evening classes (2h/each) conducted over 4 weeks, comprising demos, practical assignments, discussions, and feedback. The course is light and flexible. It is designed to fit the life of a working professional and it can easily be combined with a full-time job.
Session 1: Content Research and Strategy
Lay the foundation for an effective content strategy using AI. Learn how to talk to ChatGPT for optimal output. Prompt engineering foundations. Research methods using AI. Purpose and example of content strategies.
Session 2: Content Plan
This week is all about content ideation and planning. You’ll create a content plan/calendar based on your strategy. Purpose and example of a content plan. In-depth prompting tips.
Session 3: Content Production
AI tool tips and demos to help you produce the content in your plan.
Session 4: Content Analysis & Optimization
Evaluate the effect of your content and use AI to iterate and refine your strategy and plan. AI for qualitative and quantitative data analysis. Actionable insights.
Session 5: Final Video Session
The course ends with your final project review where you showcase your choice of strategy, plan, content asset(s), and analysis. Share your key takeaways from the course and plan for implementation in your workflow.
This course is for anyone who works in marketing communications, social media, content strategy, and content creation and wants to learn new tools and gain a strong competitive advantage. We require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT Plus and Midjourney account, and a good level of English. You might have started using AI tools and want to expand your knowledge, or you might be an AI-curious beginner. After completing this course, you will be equipped with the knowledge and the skills to lead AI-first content marketing projects in organizations big and small.
The course includes practical exercises with industry-leading AI tools.
To complete the course, you need active ChatGPT Plus, Runway, and Midjourney accounts. Please note that Sora is included in ChatGPT Plus. The total cost for the mandatory subscription is approx. 45-50 USD/month. This cost is not included in the course fee.
You can cancel your subscriptions after completing the course, or you can keep them active and use the tools for your daily work. If you are new to these tools, your instructor can guide you and help to set things up when the course starts.
Other tools which are free of charge and or optional.
- Claude
- Gemini
- Le Chat
- Suno
- ElevenLabs
- Subject
- AI
- Level
- Professional
- Format
- Online
- Language
- English
- Location
- Online
- Fee
- 18 000 SEK excl. VAT22 500 SEK incl. VAT
- Payment plans
- Read more about your options
- Apply by
- Thursday 27 August
- Start
- Tuesday 22 September
- End
- Tuesday 20 October
- Commitment
- 10 hours per week
- Course Dates
The course starts on Tuesday, 22nd September at 18:00 CEST via Zoom. Subsequent 2-hour lectures will take place weekly on:
Tuesday 29th September at 18:00 CEST via Zoom
Tuesday 6th October at 18:00 CEST via Zoom
Tuesday 13th October at 18:00 CEST via Zoom
Tuesday 20th October at 18:00 CEST via Zoom (Project presentation and feedback)
Do I need any prior knowledge?
For this course, we require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT and Midjourney account, and a good level of English.
Course fee
Fee excl. VAT
18 000 SEK
Fee incl. VAT
22 500 SEK
Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.
Additional Information
By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.
FAQ
You can find answers to the most frequently asked questions here.
Course Director
Lisa Walder
Lisa is a versatile strategist with a background in web analytics. She specializes in data-driven marketing, insight generation, and the implementation of generative AI in communication and marketing workflows. Lisa provides training and strategic advisory services on how to integrate AI effectively into daily work processes for communicators and marketers.
Testimonials
“The tools and analyses I’ve introduced at work since graduating the course are already taking us down avenues of thinking that are really interesting, challenging us in a positive way, and helping shape our content strategy.”
“After this course, I've been able to scale up content ideation for my clients, as well as develop more targeted and structured marketing strategies using new tools to strategize and maintain a steady content flow. I've gained skills to create workflows that support every stage of the process: from ideation and strategy to execution, measurement, evaluation, and refinement.”
“One of the most practical takeaways has been improving how I work with prompting, not only writing better prompts, but also learning how to iterate and refine them to get more useful outputs.”
“If you work in marketing and already use AI but want to really understand how to get more out of it, this is a course I'd easily recommend.”
Related Articles
Scaling Content with AI: Daniela on Berghs’ AI for Content Marketing Course
Stockholm-based social media strategist Daniela Dahlheim works with D2C (Direct-to-Consumer) brands to build content-driven marketing strategies.
Turn Curiosity into Strategy: How Kris uses AI in Content Marketing
Kris Flanagan, Digital Communications Manager at Global Child Forum, recently completed Berghs’ 4-weeks online course AI for Content Marketing.
AI for Content Marketing in the Life Science Industry: Emma's Story
Originally from Finland and now based in Sweden, content marketer Emma works in the life science industry, combining scientific expertise with strategic communication to make complex topics more accessible and engaging.
Questions about the course?
Contact us if you have any questions!
