Nina Amjadi

Current Job

CEO and co-founder of Saga Studios, an AI infrastructure startup for brands in fashion, tech, and entertainment. I’m also an AI educator and serve as the Program Director for the AI Content Engineering (ACE) program at Berghs. Before Saga, I’ve been a CEO for various creative agencies in the US and in Sweden, working with clients including Nike, Netflix, HBO, EA, and Google.

Background

I’ve always had a slightly obsessive passion for innovation, entrepreneurship, creativity, and solving problems. The only problem was that, growing up, I had absolutely no idea what job you were supposed to have if you liked all of those things at once.

Then, in 9th grade, during a marketing class, I saw a clip of a strong female leader pitching an idea to a room full of executives. I remember thinking: Yep. Whatever that job is, that’s what I’m going to do.

Fast-forward a few years, and working with creative innovation at North Kingdom and Your Majesty Co. became the best and most fun education I could have asked for. I learned what it really means to lead through constant change, and how to scope, shape and build products and services that, in some cases, didn’t even exist yet.

I spent ten years working with ambitious, slightly crazy brands in the US, before moving back to Sweden and joining NoA (The North Alliance). After around fifteen years in the creative industry, I finally had enough confidence to bet on myself and start my own business.

And here I am. Still doing what I love: sitting somewhere in the messy middle between creativity, technology, education and figuring out what in the world will come next.

What inspires you?

People, mainly. I’m fascinated by how people think, react and show up in the world — and especially by how differently we can look at the exact same thing. I find a lot of inspiration in perspectives that are different from my own.

Do you have any hobbies/what do you do in your free time?

I love painting, both watercolour and acrylic, which is probably the closest I get to switching my brain off. I’ve also recently started playing golf, which is a very different kind of creative and technical challenge — and a very good lesson in accepting that sometimes, no matter how hard you try, the ball is simply going somewhere else.

What's the best part about teaching at Berghs?

The people. The level of ambition, curiosity and creativity in the room is extremely high, and I love being around people who are constantly questioning things, challenging each other and trying to figure out what’s next.

Do you have a career tip you would like to share?

Never stop. Careers are much more fluid than we tend to think. They’ll morph, twist and change throughout your life, sometimes in ways you could never have planned. So don’t get too attached to the idea that you’re supposed to have it all figured out. Keep moving, stay curious and see where it takes you.

What don't we know about you?

I’m a big fan of sci-fi. I’ve always loved the idea of imagining worlds that don’t exist yet — probably not entirely unrelated to why I ended up working with technology and innovation.

Nina Amjadi 

Program Director for Berghs’ AI Content Engineering program and the online course AI for Marketing Professionals,