UX and Digital Product Design

Berghs Professional

Gain UX mastery quickly with the goal of starting or advancing your UX career. This comprehensive part-time course offers a balanced mix of methodology, fundamentals, cutting-edge tools training and hands-on work culminating with one midterm and one final project

Summary

Register Last application date is 2 mar 2019

Date: 12 mar 2019 – 28 may 2019

Last Application Date: 2 Mar 2019

Course Content

The course covers the vital essentials of UX design but goes deeper in areas traditionally overlooked by UX courses such as research, and Lean product delivery,  which are increasingly demanded by employers today. To take it a step further we also cover the practical sides of UX design such as career tracking, navigating your organization and interviewing techniques to land your dream job.

The course challenges you with a series of practical assignments and two main projects. This type of course can be combined with a full-time job, it runs over twelve weeks part-time, online, whit the following content.

 

01_ The  UX Process and Design Thinking

Divergent & convergent thinking. Applying a UX process to solving any problems. Feasibility, desirability and viability. From “wireframe designer” to product designer

02_Empathy and Mastery in User Research

Quantitative and qualitative research methodology  & tools: Competitive analysis, user interviews, ethnography. Research synthesis and insights that goes beyond Personas: Journey maps, System Maps & Affinity Maps. Designing research plans and usability tests that work. Recruiting participants & tools for user research.

03_Ideation & Prototyping Techniques

How to turn insights into ideas. Creative ideation methods for generating many ideas. Selecting and prioritizing ideas using an idea matrix. Using rapid/paper prototyping methods to make ideas tangible. Achieving success through iteration.

04_ Product Strategy Content & Documentation

Building Information Architecture. Content flows that work. Effective writing for UX.

05_Basic Design Principles

Basic of creating visual hierarchy and directing attention. Fundamentals of well-ordered layouts. Picking appropriate colours and typography for your digital products. Designing using a grid. Assigning the mid-term project

06_Using Digital Prototyping and Wireframing Tools – Part 1: Basics

Effective layouts build user-centric applications and websites. Elevating your designs using Modern Tools of the Trade. Introduction and tutorial on how to use Adobe XD and Sketch. Testing your prototypes using InVision and POP.

07_Using Digital Prototyping and Wireframing Tools- Part 2 Responsive & Mobile Design

Where to start responsive designs. Designing for digital multiple formats. Layout and square grid systems. Responsive CSS

08_Animations & Interaction Design

Designing high-fidelity wireframes. Principles of interaction. Basic page animation and simple screen transitions.

09_ Digital Product Management & Delivery

The agile process and working with your product development teams. User stories and sprints. Delivery of digital products. Usability and A/B testing.

10_Beyond UX & Change Management

Using UX to drive change in the organization. UX to drive innovation

11_Final Project & Critique

Review of final projects. Presentation critique. Refinement of work for your portfolio.

12_Career Management, Tracks & Tricks

Types of experience designers & the future of UX. Picking a track or focus area. Interview tricks. Creating winning portfolios and getting better.

 

Who is this course for

You are a young professional with 1 to 5 years of experience in design, or adjacent fields such as Marketing, Product Management or Entrepreneurship. You are either self-taught and wish to learn methodology and techniques, or you are just starting out in UX and want to land your first job or internship as a UX designer. 

To complete the course – and all assignments within it – you need work in either Sketch or Adobe XD. Choose the tool you prefer and plan for a cost between 99 USD to ca. 200 USD, depending on your subscription plan. The cost of the software is not included in the course. We recommend Sketch unless you already work in Adobe and are familiar with XD. You will present some of your weekly assignments live and some other using recorded video, with applications such as Wistia and similar. Note that you do not need to activate any account before the course start. Your teacher will guide you through your options during the first week of course.

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Integrity Policy

12 mar 2019 – 28 maj 2019

Last application date is 2 mar 2019

Register Last application date is 2 mar 2019

Key Learnings

 

  • Phases of UX Design: Research, Ideation, Prototyping, Implementation
  • Understanding of the UX process and its stages.
  • Designing digital products that delight audiences and drive the business
  • Overview of fundamental design principles for the digital medium
  • Comprehensive understanding and practice with user research methods and tools
  • Creating UX strategy and documentation
  • Lo-fi Ideation, prototyping methods and testing methods
  • Building wireframes & prototypes using best in class tools such as Sketch, Invision & Adobe XD

Course Director

Ivan Entchevitch works as Executive Creative Director at SET Creative in New York, an agency focusing on experience design. Ivan’s professional experience comes from SONOS and CISCO and sits at the intersection of brand strategy, advertising, and service design.

 

How to enrol

By clicking on ”Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

FAQ

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

 

  • Phases of UX Design: Research, Ideation, Prototyping, Implementation
  • Understanding of the UX process and its stages.
  • Designing digital products that delight audiences and drive the business
  • Overview of fundamental design principles for the digital medium
  • Comprehensive understanding and practice with user research methods and tools
  • Creating UX strategy and documentation
  • Lo-fi Ideation, prototyping methods and testing methods
  • Building wireframes & prototypes using best in class tools such as Sketch, Invision & Adobe XD

Course Director

Ivan Entchevitch works as Executive Creative Director at SET Creative in New York, an agency focusing on experience design. Ivan’s professional experience comes from SONOS and CISCO and sits at the intersection of brand strategy, advertising, and service design.

 

How to enrol

By clicking on ”Register” on this page you take your first step towards enrolling in the course. There are no financial obligations at this stage. Later in the process, after assessing your level of experience, we will offer you to enrol and ask you to confirm your participation.

You’ll find answers to the most frequently asked questions here

For any further question, please contact our international coordinator Madeleine Eriksson

Fee incl. VAT
31 250 SEK

Fee excl. VAT
25 000 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.

Course fee

Fee incl. VAT

31 250 SEK

Fee excl. VAT

25 000 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.