Content Engineering

The Content Engineering program brings together creativity, communication, strategy, and technical curiosity. You learn to work practically with generative AI tools, creative workflows, automation, and basic programming, always grounded in real production and real use cases.

AI is treated as a working tool rather than a theoretical subject. You will explore how content is created, adapted, and scaled across formats such as text, imagery, video, music and emerging media. You will also learn how the systems behind content production are designed and improved.

Through Berghs’ collaborative course structure, you work on real projects for real clients together with students from other programs. This gives you insight into how creative teams function in practice, and how your role fits into larger communication and production processes.

The program prepares you for a professional reality where tools evolve quickly and roles are rarely fixed.

You are curious about tools and technology and interested in how they affect creative work. You care about aesthetics, storytelling, and quality, while also wanting to understand how workflows and systems can be improved.

You might already experiment with AI tools, create visual or digital content, build small projects, or test new platforms as they appear. You are comfortable learning new methods and collaborating with others in creative environments.

The application task is processed anonymously in the first phase of the application process.

The program covers both creative and technical aspects of modern content production, including:

• Creative communication and storytelling
• Generative AI and its applications
• Prompting and creative direction for AI tools
• Basic programming, vibe coding, and automation
• AI-assisted workflows and production processes
• Ethics, law, and responsibility
• Communication and business strategy
• Internship and graduation project

After completing the program, you receive a diploma and a degree certificate with grades.

Do I need any prior knowledge?

To apply to the program you need to have a high school diploma or the equivalent.

Include

1. Final high school grades
2. CV
3. Complete Application Task

What is the program fee?

Tuition fee
172 000 SEK

The course is tax-free

Additional Costs

Study material of SEK 5,000 may be added.

Creative work is increasingly shaped by new technology. Many organizations need people who can work practically with AI while maintaining strong creative judgment and an understanding of communication goals.

Content Engineers contribute by improving how content is produced, helping teams work more efficiently, and adapting creative processes to new tools and platforms. The role supports both creative output and the systems that make that output possible.

Content Engineering leads to a range of roles in agencies, production companies, startups and in-house teams. Job titles vary depending on organization and focus, but graduates typically work in areas such as:

Creative and Production Roles

• AI Creative
• Content Engineer
• AI Filmmaker or AI Video Producer
• Creative Technologist

Systems and Workflow Roles

• AI Operations Lead
• Creative Automation Specialist
• AI Workflow Designer

Business and Strategy

• AI Strategist
• AI Specialist
• Freelance AI Creative or AI Specialist
• Founder or co-founder of creative or technology-driven ventures

Graduates usually enter junior roles, with opportunities to take on broader responsibility over time. In smaller organizations, graduates may work at a mid-level earlier due to the breadth of their skill set.

We see AI as a tool to enhance our skills in communication, creativity, and innovation—always with humans at the center. At Berghs, we don’t teach what AI does; we teach how you can use AI to drive ideas forward, solve challenges, and create lasting value. Working with AI involves both opportunities and responsibilities, which is why it’s important for us to continue exploring AI development.

Read more about our AI policy: https://www.berghs.se/en/about/