Programs

Study at Berghs School of Communication in Stockholm. Whether you’re looking to launch your international education or to develop a strong portfolio that gets you where you want to go, Berghs has the creative program for you — with practical cases and all in English.

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  • Meet Gülsüm (@kulth00m), one of our students from Turkey, now based in Stockholm. Below she shares her thoughts on the Advanced Advertising Program:

▪️Can you share a little bit about your background and why you applied for the Advanced Program?
I have a bachelor’s degree in PR and Advertising, and I ran my own fashion business for several years. Entrepreneurship taught me a lot, but it also made it clear that advertising is my true passion. I didn’t get the chance to fully work in the industry before, and I felt that gap.
I applied to Berghs because I wanted to return to advertising properly, build a strong portfolio, and position myself for the creative industry in Stockholm. The Advanced Program felt like the most direct and honest way to do that.

▪️How has your creative process changed since joining the program?
For years I worked mostly on my own, so one of the biggest shifts has been learning how much stronger ideas become when you work alongside other talented people. Collaboration doesn’t dilute creativity, it multiplies it.
I’ve also learned new creative tools and frameworks that help when I get stuck. Instead of waiting for inspiration, I now have ways to push ideas forward and actually move the process along.

▪️How does studying communication in Sweden different from studying in your country of origin?
The biggest difference is that in Sweden, learning is very much based on doing. In my country of origin, education was more about listening, memorizing, and repeating information.
At Berghs, you learn by making, testing, and failing which makes the knowledge stick. It also feels current and relevant, like what we’re learning actually reflects how the industry works today. You’re not playing catch-up, you’re already in the game.

▪️How has your confidence changed since you started? 
My confidence changed a lot. In the beginning, I doubted myself and constantly compared myself to others. But through learning and succeeding I realized that the more I worked on things I genuinely enjoyed, the better I became at them. That progress helped me trust myself more and actually believe I belong here.
  • Meet Cyan (@cyanchy), one of our students from Hong Kong. Below she shares her thoughts on the Advanced Advertising Program:

Can you share a little bit about your background and why you applied for the Advanced Program?
I’ve been in the ad industry in Hong Kong for a while and felt it was time to refresh myself and get inspired again. I applied to Berghs to see how creativity works in a different culture and to understand the Swedish way of thinking a bit more deeply.

▪️What’s been the most valuable thing you’ve learned so far at Berghs?
Berghs gives us a safe, creative space, but also pushes us to think ahead about AI, sustainability, and the impact of our work. It’s taught me to think beyond “just an ad” and grow into a more conscious creative.

▪️How does studying communication in Sweden differ from studying in your country of origin?
In Hong Kong, everything is fast and execution-focused. In Sweden, people really value creativity as a way to shape a better world, and there’s more space to question, reflect, and discuss values and impact.

▪️What’s something you wish you’d known before starting at Berghs?
I wish I’d researched the Stockholm agency scene more, so I could have prepared better for internships, networking, and finding my place in the industry here.

▪️How has your confidence changed since you started?
Berghs has made me a more well-rounded creative with a clearer “big picture”. Now I feel like I can think a bit further ahead than before, and that’s a quiet kind of confidence I got from Berghs.
  • From all of us at Berghs, we wish you a very Merry Christmas and a happy holiday season! 🎄 

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This video was created by @danielrosquist as part of a project between Berghs and Beyond Reach to create largest advent calendar in Stockholm. 🎄✨❤️ This video is no. 2 of 24 which were projected on a large wall on Åsögatan/Nytorgsgatan, with each day a new video being revealed.

15 Berghs’ students participated in the project, contributing with their creativity from various programs including Content Engineering, Growth Marketing, Art Direction/Copywriting, Advanced Design, Communication Design och Digital Design & Strategy.
  • Meet Maëlle Guillemot (@malou.la.da) a student from France who attended the Advanced Advertising program at Berghs School of Communication. Her portfolio demonstrates cultural insight and eye-catching visuals that remain true to the concept.

Ready to level up your creativity? Admissions for the Spring semester of Advanced Advertising and Advanced Design are open! Apply before January 18 🚀

About the program:
The Advanced Advertising program at Berghs is a 15-week full-time course in Stockholm. Students sharpen their conceptual and strategic thinking, learn to craft ideas that move audiences, and explore how creativity and technology intersect in modern communication. The program helps creatives strengthen their portfolios and develop the skills needed to thrive in today’s evolving advertising landscape. Learn more at Berghs.com ✨
  • This term’s Berghs Bachelor Students ✨📚

A curious group of undergraduates who will spend one semester at Berghs in Stockholm, and then complete their bachelor degree at one of our partner schools in London, Paris, Milan, Edinburgh, or Perth. ✈️ 

This class also consists of creative students from France who attend the Berghs Bachelor semester in Stockholm as an study exchange and complete their degree through our partner @efap_officiel ✨
  • Interested in AI image generation? Experimenting with AI tools and techniques is an important aspect of the Advanced Portfolio Programs. The image above was generated by Advanced Design student @zionkilzer using a combination of @midjourney, @photoshop & @lightroom. ⭐️

Student life at Berghs

Learn from the experience of former international students and prepare for your journey to Sweden.

Awards

Take a look at some award-winning student work from our students over the last 10 years.