Advanced Portfolio

INtro Week

The program begins with an orientation to Berghs, where you’ll meet your peers and be introduced to the school’s action-based learning approach. From day one, you start working on briefs—setting the pace and quickly moving from thinking to doing.

Module 1: Problem, Insight, Solution

Over five weeks, you work with a range of briefs, both in teams and individually, focusing on the core mechanics of creative problem-solving. You learn how to define the right problem, uncover meaningful insights, and translate them into clear, compelling ideas.

Generative AI is integrated into your process, supporting research, ideation, and rapid iteration, helping you test and develop ideas more effectively. The module is fast-paced and feedback-driven, building your ability to generate strong ideas consistently and take them from concept to execution.

The module concludes with Case Video Week, where you learn to craft and produce case films, an industry-standard format for presenting ideas clearly and convincingly.

Key skills:

• Problem framing and insight generation
• Concept development from idea to execution
• Use of generative AI in ideation and iteration
• Presentation skills, including case video production

INDUSTRY WEEK

During Industry Week, you step outside the classroom and into the professional environment. Through visits to leading agencies in Stockholm, you gain first-hand insight into how creative teams work, collaborate, and deliver ideas in practice while also building connections with industry professionals. Recent visits have included: Åkestam Holst, BBDO Nordics, Forsman & Bodenfors, Uncut, The Studio, BVD, B-Reel Films, H&M Studios.

Key skills:

• Understanding of agency workflows and roles
• Insight into current industry practices
• Professional context and expectations
• Connections to the creative industry

MODULE 2: Deep-Dive Craft Module

During an intensive six-week period, you specialize in your chosen discipline—Strategy, Copywriting, Art Direction, or Design—through a mix of group briefs and individual assignments. The focus is on refining your craft, strengthening your core skills, and developing a clear creative direction.

Working both collaboratively and independently, you’ll build projects that reflect how creative work happens in practice. With guidance from industry professionals, you’ll receive targeted feedback to help raise the level of your ideas and execution.

• Strategy You learn to analyse complex challenges, uncover insights, and define clear strategic directions that guide creative work and shape communication.
• Copywriting You develop your ability to use language to express ideas clearly, creatively, and persuasively, translating strategy into impactful communication across formats.
• Art Direction You strengthen your visual thinking and execution, creating conceptually strong and visually compelling work across channels, while integrating tools like generative AI into your process.
• Design You refine your design practice, focusing on clarity, craft, and communication—translating ideas into effective visual solutions across platforms and formats.

Module 3: Impact

In the final module, you apply your skills to a real-world challenge. Working with mission-driven organisations, you develop strategic and creative solutions addressing social and environmental issues such as sustainability, education, and human rights.

You’ll work within real constraints, balancing creativity with effectiveness, and developing solutions that can be evaluated in terms of both impact and performance. This module brings together everything you’ve learned—resulting in a portfolio piece that demonstrates both your thinking and your ability to execute at a high level.

Key skills:

• Creating solutions with measurable impact
• Applying creativity to real-world challenges
• Working with constraints and stakeholders

Portfolio Coaching

This module forms the core of the program. Through regular coaching sessions with your Program Director and ongoing feedback from industry professionals, you’ll define what you want your portfolio to communicate, and how you want to position yourself within the industry.

This is an iterative and highly individual process. You’ll test ideas, refine them, discard what doesn’t work, and build a stronger, more focused body of work over time. At the same time, you’ll strengthen how you present your new and past projects, learning to clearly communicate your ideas, process, and creative direction.

The focus is not only on creating strong work, but on shaping a portfolio that is relevant, intentional, and ready for a professional context.

You need more than a strong portfolio to succeed in the creative industry. Throughout the program, you’ll connect with industry professionals through guest lectures, agency visits, and direct feedback, building a network that supports your development and future opportunities.

At the same time, you’ll develop the skills and mindset needed to stay relevant in a rapidly evolving field. This includes learning how to work with generative AI as part of your creative process, using it to explore ideas, iterate faster, and enhance your output.

You’ll also engage with the broader forces shaping today’s communication landscape, from the polycrisis and misinformation to sustainability and cultural change, building the ability to create work that is both context-aware and impactful.

A key focus is learning how to learn: developing the ability to adapt, identify new opportunities, and continuously evolve your skills over time.

With this combination of practical tools, industry insight, and adaptive thinking, you’ll be prepared not just for your next role, but also for long-term growth in a constantly changing creative industry.