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AI for Design & Video

Session 1: Introduction to AI in the creative process
This week sets the foundation for using AI in creative workflows. You'll explore how Claude works as your thinking partner for research and ideation, and how that thinking turns into images in Magnific. You will submit a detailed concept or storyboard for a short video or visual project to be developed throughout the course.

Session 2: Refining the vision with mood boards
The second week focuses on refining your creative vision through AI-driven research and mood board creation. You'll learn advanced reference techniques in Magnific, style and character references, to curate references effectively and define the aesthetic, mood and tone of your project. Special attention will be given to visual storytelling, composition, and theme consistency.

Session 3: AI Video Production and Integration 
Bring your static visuals to life with AI-powered video generation. You'll experiment with AI-generated video clips, explore techniques for combining them with traditional footage, and develop short-form content that aligns with your project's vision. All AI video generation is done through Magnific.

Session 4: Professional Editing and Refinement 
Master professional post-production with AI-enhanced workflows. You'll learn to integrate AI sound design, perform AI color correction, and apply AI-assisted edits to enhance your final video quality. Primary tools are DaVinci Resolve for edit, colour and delivery, and ElevenLabs for voice and sound design.

Session 5: Final Techniques & Project Presentations
Students will showcase their projects, receive peer and instructor feedback, and reflect on their creative journey. This session also provides insights into future AI advancements and applications in creative industries.

This course is designed for professionals working with design and video - art directors, designers, filmmakers, and visual creators who want to harness AI tools to enhance their creative work. You need a minimum of 3 years of professional creative experience, some basic video editing skills, and a good command of English. Whether you're already experimenting with AI tools or are just starting to explore their potential, this course will equip you with the skills to integrate AI into your creative workflow and deliver cutting-edge visual projects.

To fully participate in the course, you'll need access to the following AI tools (not included in the course fee):

• Claude (Anthropic): Pro, approx. $20/month
• Magnific: Premium approx. $20/month, Premium+ (approx. $45/month recommended.)
• ElevenLabs: Starter approx. $6/month
• DaVinci Resolve (Blackmagic Design): Free.

Note: You will need the Claude desktop app installed and the Cowork workspace set up before the course starts, so that the other tools can be connected to it. You will get a setup guide in advance and the course director will walk you through the connections during session 1.

Optional/Alternative Tools

Not required, but useful if you like it:

• Midjourney: Basic, from approx. $10/month

The AI field moves fast. Models and prices change during the course, and your Course Director will point you to the current versions and any new tools worth testing as the course progresses. The fundamental skills you learn will transfer easily to new platforms as they become accessible. After completing the course, you can decide whether to continue paying for the account you started or end your subscriptions.

Between classes, you will work on weekly assignments and share feedback with the instructor and your peers in a dedicated digital classroom (Canvas).

Do I need any prior knowledge?

For this course you should possess 3+ years of professional creative experience, some basic video editing skills and access to the tools mentioned above in the "Tools" section. Naturally, strong interest in AI technology is a necessity for this course. A good level of English is also required.

Course fee

Fee excl. VAT
18 000 SEK

Fee incl. VAT
22 500 SEK

Additional Costs

To fully participate in the course, you'll need access to the following AI tools (not included in the course fee):

Claude (Anthropic): Pro, approx. $20/month
Magnific: Premium approx. $20/month, Premium+ (approx. $45/month recommended.)
ElevenLabs: Starter approx. $6/month
DaVinci Resolve (Blackmagic Design): Free.

Additional Information

By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.