- 38 750 SEK (incl. VAT)31 000 SEK (excl. VAT)
- Apply before
- Thursday 22 February
- Wednesday 6 March
- Wednesday 29 May
- 12 hours
- Self study
- 10 hours/ week
- Course Dates
The course starts on Wednesday, March 6th at 19:00 CET via Zoom. Subsequent lectures to take place weekly on Wednesdays at 19:00 CET via Zoom. Please note that there will be no session on April 3rd.
Elevate your creativity and craftsmanship to become an Art Director who comfortably works with visual design across digital platforms. Whether you are working in-house or at an agency, or even if you are a freelancer, the fundamentals of Art Direction are key to successful creative work. Through this course, you’ll become better, and faster, at developing great ideas. You will develop strong crafts in branding and visual communication, such as typography, colour theory and graphic/UI design. And you’ll work on practical projects creating strong visual design pieces that are fit for the digital landscape.
Over the 12 weeks, you will build hard and soft skills, and at least one strong portfolio piece. You will practice pitching your creative work, and you’ll get lots of feedback to help you get to where you want to go.
Week 1- Introduction
Good Art Direction starts with the right brief. You will learn how to turn a client brief into an inspiring creative brief that works as a springboard for strong ideas.
Week 2- Concept Development, part 1
High-speed ideation, combining traditional techniques and design thinking methodology. Quantity and quality.
Week 3 - Concept Development, part 2
Concept development, prototype, and pitch. Techniques for developing strong ideas and portfolio work.
Week 4 - Branding in the digital landscape
Explore dynamic brand identities and interactivity. Learn how brand identity lives across digital platforms.
Week 5 - Experience design meets creativity
Dive into UX-design fundamentals. Learn how to create digital experiences that serve both the users and your goals.
Week 6 - Visual design elements for digital channels
Variable logotypes, typography, and colour palettes. Explore how to make the visual components of a brand work in the digital landscape.
Week 7 - Designing for web and apps
Learn how to work with developers. Explore responsive design, design systems, creative coding, and accessibility for web and application design.
Week 8 - PR & Social Media
Bring a PR perspective to your creative work. Learn how to leverage paid and organic social media to make your creative work seen and heard.
Week 9- Photography & brand imagery
Create a distinct image style combining soft values and technical specifications. Photography, AI-Generated images, stock libraries, and how to keep it all together.
Week 10 - Motion Design and Film
Learn the fundamentals of editing and motion design to make your brand or campaign move with a distinct style.
Week 11 - Feedback sessions
Individual sessions with the course director. In-depth feedback and coaching in preparation for the final assignment and the portfolio work.
Week 12- Final project presentation
Pitch your final work, fully crafted for the digital world. Present, share feedback, and discuss portfolio work. The course ends with practical tips to help you land your dream job.
Who is this course for
You are either self-taught or have some education as an Art Director or Graphic Designer and want to level up your skills and be more ready for a career as an Art Director. Or you are already an experienced professional looking to switch from another discipline/role within communication to Art Direction. This course is for creatives who are looking for a strong digital edge and who want to improve their ideas, their crafts, and their portfolio. This is not a course for beginners and we require some experience with visual communication and a good understanding of the most common design software, such as Adobe Creative Cloud and Figma. If you are not sure about your level, start with our on-demand courses or contact us to see if this is right for you.
Note that you will be asked to provide work samples later.
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What do students say?
"A great overview of what Art Direction is, as well as some brilliant examples of how this looks in practice." - Course participant, Spring 2023
- Idea & Concept generation
- Pitch & Presentation
- Branding for the digital landscape
- UX design from a creative perspective
- Web and app design
- Photography and brand imagery
- Motion design and film
- Portfolio piece
You'll find answers to the most frequently asked questions here.
How to enrol
By clicking on “REGISTER” on this page, you take your first step towards enrolling in the course. There are no financial obligations at this stage. After you register, we will send you a survey where you can tell us more about your experience and expectations and provide work samples. If your profile is a good match with the course, you will be offered to enroll and you will be asked to provide your invoice details.
Teodor Hässler is a Creative Director with design experience in both in-house departments and creative agencies in Sweden.
Application and Admission Requirements
Fee incl. VAT
38 750 SEK
Fee excl. VAT
31 000 SEK
Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.
Questions about the course?
Contact us if you have any questions!