Art Direction for Digital Experiences

Elevate your creativity and craftsmanship to become an Art Director who comfortably works with visual design across digital platforms. Whether you are working in-house or at an agency, or even if you are a freelancer, the fundamentals of Art Direction are key to successful creative work. Through this course, you’ll become better, and faster, at developing great ideas. You will develop strong crafts in branding and visual communication, such as typography, colour theory and graphic/UI design. And you’ll work on practical projects creating strong visual design pieces that are fit for the digital landscape.

Over the 12 weeks, you will build hard and soft skills, and at least one strong portfolio piece. You will practice pitching your creative work, and you’ll get lots of feedback to help you get to where you want to go.

Content:

Week 1- Introduction

Good Art Direction starts with the right brief. You will learn how to turn a client brief into an inspiring creative brief that works as a springboard for strong ideas.

Week 2- Concept Development, part 1
High-speed ideation, combining traditional techniques and design thinking methodology. Quantity and quality.

Week 3 – Concept Development, part 2
Concept development, prototype, and pitch. Techniques for developing strong ideas and portfolio work.

Week 4 – Branding in the digital landscape

Explore dynamic brand identities and interactivity. Learn how brand identity lives across digital platforms. 

Week 5 – Experience design meets creativity

Dive into UX-design fundamentals. Learn how to create digital experiences that serve both the users and your goals. 

Week 6 – Visual design elements for digital channels

Variable logotypes, typography, and colour palettes. Explore how to make the visual components of a brand work in the digital landscape. 

Week 7 – Designing for web and apps

Learn how to work with developers. Explore responsive design, design systems, creative coding, and accessibility for web and application design.

Week 8 – PR & Social Media
Bring a PR perspective to your creative work. Learn how to leverage paid and organic social media to make your creative work seen and heard. 

Week 9- Photography & brand imagery 

Create a distinct image style combining soft values and technical specifications. Photography, AI-Generated images, stock libraries, and how to keep it all together.

Week 10 – Motion Design and Film 

Learn the fundamentals of editing and motion design to make your brand or campaign move with a distinct style. 

Week 11 – Feedback sessions 

Individual sessions with the course director. In-depth feedback and coaching in preparation for the final assignment and the portfolio work.

Week 12- Final project presentation

Pitch your final work, fully crafted for the digital world. Present, share feedback, and discuss portfolio work. The course ends with practical tips to help you land your dream job.

Who is this course for

You are either just starting as a creative or visual designer and want to take the next step and be more comfortable in the role of an Art Director. Or you are already an experienced professional looking to switch from another discipline/role to Art Direction. This course is for creatives who are looking for a strong digital edge and who want to improve their ideas, their crafts, and their portfolio. We require some experience with visual communication and a good understanding of the most common design software, such as Adobe Creative Cloud and Figma. If you are not sure about your level, start with our on-demand courses or contact us to see if this is right for you.