Art Direction and Digital Storytelling

Week 1 — Intro & Creative Brief

We will go over the course setup and what it means to be an Art Director today. Going into ideation, we will start from the beginning: the brief. You'll learn how to turn it into a strong creative brief that acts as a springboard for ideas and concepts in the next phase. We'll also explore how to identify strong insights, not just facts, and use them to unlock more relevant and compelling creative work.

Week 2 — Idea & Concept Generation

Learn how to generate ideas quickly, evaluate them effectively, and identify which ones deserve further development. We'll explore the difference between an idea and a concept, how to prototype and test ideas early, and how to refine rough thoughts into creative platforms that can scale across channels.

Week 3 — Storytelling

With an idea or concept in place, it's time to bring it to life. We'll explore storytelling frameworks, narrative structures, and dramaturgical models that help create tension, engagement, and emotional impact. You'll learn how stories need to adapt across formats and channels, from traditional campaigns and film to social media, short-form video, and emerging digital platforms. This also applies to pitching and presenting.

Week 4 — Visual Branding in the Digital Landscape

The digital enablers that make the visual part of a brand come to life. We'll explore how visual identities adapt to different formats, screens, channels, and audiences through responsive logos, variable typography, colour systems, and digital-first design principles. Learn how brands maintain consistency while adapting to the realities of websites, social media, apps, and other digital touchpoints.

Week 5 — Photography & Imagery

Build an image style that carries your brand through a range of formats and channels, ensuring consistency whether you're working with photographers, stock libraries, existing assets, or AI-generated imagery. We'll combine traditional photography techniques, art direction principles, and AI image creation tools to create visuals that stand out, tell stories, and connect with audiences.

Week 6 — Motion, Film & Content Creation

Video and motion design are increasingly important tools in the modern Art Director's toolkit. Learn how movement, pacing, editing, transitions, and sound can strengthen a story and elevate an idea. We'll explore how even subtle animation, motion design, or camera movement can create emotion, guide attention, and bring concepts to life across digital channels. This applies no matter if you are holding the camera yourself, is directing on set, or are prompting.

Week 7 — Personal Feedback Sessions

Get individual coaching and direction as you refine your final assignment. You’ll receive feedback on concept, craft and storytelling, and shape your work into a potential portfolio piece. This is your chance to develop clarity, ambition and execution ahead of the final presentations.

Week 8 — Final Presentation & Portfolio

Pitch your final project and present your work to the group. You'll receive feedback on both your concept and execution, while reflecting on the decisions and process behind your work. We'll also explore how to package and present your project as a portfolio case, helping you showcase not only the final result, but also the thinking, storytelling, and craft that brought it to life.

You are either just starting your journey as an Art Director, Graphic Designer, or Creative, and want to build a stronger foundation in concepts, storytelling, and visual communication. Or you are already an experienced professional looking to transition into Art Direction from another role within communication, design, or marketing.

This course is for creatives who want to sharpen both their strategic thinking and visual craft, while developing a stronger understanding of how ideas come to life across today's digital channels.

This is not a beginner's course. We require some experience with visual communication and a good understanding of common design software, such as Adobe Creative Cloud and Figma.

Note that you will be asked to provide some work samples or a url of your portfolio later.

This is not a software training course. The focus is on creative thinking, storytelling, concept development, and art direction. Tools are used to support the creative process, not the other way around. The course will primarily use Figma, which offers a free plan suitable for participation. Some exercises may benefit from access to Adobe Creative Cloud, but alternative tools can be used. AI will be integrated throughout the course as part of the creative process. We will explore and experiment with a range of AI tools for research, ideation, image- and video generation. The specific tools may evolve over time as new technologies emerge, but most offer free plans, trial periods, or limited free access. Any subscription costs are not included in the course fee.

• Creative briefs & insight-driven thinking
• Idea & concept development
• Visual storytelling across digital channels
• Digital branding & visual systems
• Photography, imagery & art direction
• Motion, film & content creation
• AI-powered creative workflows
• Pitching, presentation & portfolio development

Do I need any prior knowledge?

This course is for creatives who are looking for a strong digital edge and who want to improve their ideas, their crafts, and their portfolio. We require that you possess some experience with visual communication and a good understanding of the most common design software, such as Adobe Creative Cloud and Figma.

Course fee

Fee excl. VAT
29 000 SEK

Fee incl. VAT
36 250 SEK

Additional Information

By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.