My Custom AI Bot

  • Streamline workflows with AI Bots
  • Customise solutions for your needs
  • Focus on the work that matters

Professional communicators strive to concentrate on their core skills—like crafting narratives, managing social media, or editing video—often find themselves overwhelmed by the myriad of additional tasks required in their roles, from client relations to project management. This course introduces customised AI bots as a solution.

12 500 SEK (incl. VAT)
10 000 SEK (excl. VAT)

My Custom AI Bot is a one-day intensive online course designed to empower early to mid-career communication professionals to leverage AI technology, enhancing efficiency in routine tasks and client interactions. Through interactive sessions, participants will learn to identify areas of need and create personalized AI bot solutions using accessible, low-code platforms. This course promises to equip communicators with the skills to prototype an AI assistant that aligns with their unique work demands, allowing them to concentrate on their primary competencies while quickly navigating the complexities of their roles.

This course is tailored for communication professionals eager to integrate AI into their workflow to manage tasks more effectively and spend more time on creative and strategic work. It's perfect for those who want to combine their communication expertise with AI-driven efficiency. The course suits small teams or individuals who run many tasks and strive for efficiency rather than large marketing departments. 

You'll need an active ChatGPT Plus account, which costs 20 USD per month (214 SEK) and gives you access to text and image generation and the option to create custom bots. You'll also need access to a computer, a fast and stable internet connection, and a free Zoom account to join the session online.

  • Knowledge of AI's potential to enhance communication tasks
  • Expertise in identifying where AI can support your specific professional needs
  • Competence in designing personalized, low-code AI bot solutions
  • Hands-on experience with prototyping an AI assistant tailored to your work environment
  • A comprehensive course cheat sheet for further exploration and application of AI technologies

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Course fee

Fee incl. VAT
12 500 SEK

Fee excl. VAT
10 000 SEK

Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.

Additional Information

Classes run on Zoom following the course schedule. You will be provided with a Zoom link before the course starts.


You’ll find answers to the most frequently asked questions here.

How to enrol

By clicking on “REGISTER” on this page, you take your first step towards enrolling in the course. There are no financial obligations at this stage. After you register, we will send you a survey where you can tell us more about your experience and expectations. If your profile is a good match with the course, you will be offered to enroll and you will be asked to provide your invoice details.

Course Director

Adam Horne

Adam Horne is a Creative Director from Australia, based at Berghs School of Communication.


12 500 SEK (incl. VAT)
10 000 SEK (excl. VAT)
6 hours

Questions about the course?

Contact us if you have any questions!

International Coordinator

Contact us with your questions!