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    Advanced Advertising

    Level up your portfolio to kick-start your communication or advertising career at Berghs School of Communication, ranked as the Nº 1 creative school in the world. In this 15-week immersive program, you’ll expand your portfolio, explore generative AI for creative communication, and advance your skills to specialize in one of three tracks: Copywriting, Art Direction, or Brand Strategy.
    This program is designed to deepen your craft, push your creative abilities, with the outcome of a career-ready portfolio. This program is ideal for junior creatives and postgraduates ready to evolve their craft and push the boundaries of creativity and advertising.

    Apply by
    15 November
    Start
    9 February 2026
    End
    22 May 2026
    Location
    15 weeks full-time on site, in Stockholm
    Fee
    65 300 SEK

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    Berghs Advanced: Advertising blends classes, coaching sessions, individual and group work, and more than fifteen briefs to furnish your portfolio, integrating generative AI throughout the process. This program is perfect for international students with previous studies or experience in communications, advertising, and design – who want to work professionally in English in the advertising industry.

    While your core focus will be on advertising, you will get a holistic view of the strategy, creativity, and execution of creative communication campaigns, with a particular emphasis on leveraging generative AI and a program customised to your area of professional focus—strategy, art direction, or copywriting. We give you tools to reframe marketing and communication problems, develop new ideas, and draw inspiration and lessons from all the areas where innovation happens.

    But we do it the Berghs way. We focus on Action-Based Learning, which means you learn by doing. You learn by applying great ideas to all kinds of projects. It also means the program offers deep collaboration by bringing people from all over the world with a passion and curiosity for communication to work together across multiple disciplines within communication. It's the best way to prepare your professional skills and advertising portfolio to take you places.

    • Gain exclusive insights from industry insiders
    • Enhance your problem-solving abilities with AI
    • Specialise in art direction, copywriting, or strategy
    • Develop a portfolio showcasing your unique talents

    Are you a driven, creative professional ready to take your career to new heights? This program is for ambitious, innovative individuals ready to take their careers in art direction, copywriting, and brand strategy to the next level. Ideal for recent graduates in advertising-related fields or professionals seeking a dynamic career shift, Berghs Advanced is designed for those who crave a challenge and are passionate about making a real impact. Leveraging the unparalleled reputation of Europe's most awarded communication school, this program is rooted in a culture of creative excellence. Join a community of like-minded innovators and transform your potential into a powerful force for positive change and bold new ideas.

    During an intensive six-week period, you will focus on refining your core discipline within advertising — Strategy & Copywriting or Design & Art Direction. This module emphasizes individual work and offers numerous opportunities to engage with industry professionals.

    Strategy

    This intensive stream develops your ability to think like a strategist and build powerful communication platforms. You will learn to dissect complex brand and consumer challenges, uncover deep human insights, and transform them into clear and compelling propositions. You’ll practise framing problems, crafting sharp strategic directions, and building the foundations that drive creative work with purpose and impact.

    COPYWRITING

    This intensive stream sharpens your ability to use language as a creative problem-solving tool. From articulating complex ideas in simple, powerful ways to capturing brand voice and tone, you will expand and refine your copywriting craft. You will experiment with storytelling, conceptual thinking, and campaign execution—always with the goal of driving results. By mastering how words shape meaning and behaviour, you’ll become a versatile writer capable of turning strategy into persuasive and memorable communication.

    Art Direction

    This intensive unit will help you master your art direction capabilities: from solving complex compositional problems and communicating visually in a powerful, compelling way, to refining your creative craft (in both still and motion design) to perfectly match the required tone. You'll concentrate on executing at a high level across diverse media and formats, ensuring your visual solutions are impactful and can be effectively extended. You'll also learn find ways of working with generative AI that enhance all parts of your creative process.

    Collaboration is key. Our program immerses you in an environment where you work alongside strategists, designers, copywriters, public relations, and digital marketers, enhancing your ability to approach creative problems from diverse perspectives.

    Intro Week

    Gain essential self-leadership and teamwork skills, explore communication trends, and start working on your first projects immediately.

    Module 1: Problem, Insight, Solution

    Over five weeks, you work in groups and individually on many briefs and learn about problem framing, insight generation, message development, and creative execution. At the end of the module, you master the ideation process and produce and present better ideas faster and more consistently. You also learn to rapidly iterate your work, become better at giving and receiving feedback, and pitch ideas powerfully. This module is designed to give you confidence and provide momentum to your portfolio.

    Module 3: Impact

    In this capstone project, participants will collaborate with mission-driven companies tackling social and environmental issues. The focus is on creating a significant impact through innovative strategic and creative solutions emphasising sustainability, education, human rights, and economic development. Outcomes are tracked and measured, highlighting social/environmental impact and financial performance. This module challenges students to innovate within real-world constraints, producing comprehensive and impactful creative solutions. The resulting portfolio piece will showcase their ability to drive meaningful change, demonstrating their capability to contribute to mission-driven initiatives and making them highly attractive to future employers.

    Portfolio Coaching

    The core of Berghs Advanced: Advertising is our unique portfolio coaching course. It lets you develop a standout portfolio, incorporating generative AI techniques, that opens doors to exciting career opportunities. You get the space and support to step back and consider exactly where you want your advertising portfolio to take you. Then, through projects, coaching milestones, and internal and external feedback, we develop the portfolio you need and approaches to getting it in front of the right people. It's an intensely personal journey with much support and guidance to make it a profoundly positive and rewarding experience.

    Build a network

    You need more than a portfolio to get where you want to go in the creative industry. That's why we introduce you to as many industry professionals as possible. This might include site visits and introductions for individuals interested in specific business categories or companies. We're happy to help you grow the right network for you.

    For now and for the future

    Participants will be equipped for future creative endeavours by mastering the art of 'learning how to learn,' a crucial skill for continuous growth and adaptation. You'll learn to identify innovative opportunities within projects and your career, ensuring you stay ahead in a constantly evolving industry. Embrace new tools and technologies, including new generative AI tools, to develop groundbreaking creative work. With the guidance of Berghs School of Communication, you will confidently navigate and leverage these innovations, positioning yourself at the forefront of the creative landscape.

    • Advanced Advertising Certificate – Art Direction
    • Advanced Advertising Certificate – Copywriting
    • Advanced Advertising Certificate – Brand Strategy

    Do I need any prior knowledge?

    This program is for postgraduate students or people with industry experience in marketing and advertising-related fields such as strategy, design, communications, art direction, and copywriting. We expect art directors to be fluent in design software and composition. We expect strategists to be familiar with marketing and communication. We expect copywriters to have experience in writing at a high level in various contexts.

    You will need an English level of CEFR B2 or higher; see www.tracktest.eu. We don't require a language certificate because your English will be assessed during your interview.

    Include

    Please submit your application via this page. Include your CV, completed application task, and a personal letter explaining your related education, experience, and motivation to be a part of Berghs Advanced Advertising Program.

    If available, please feel free to also provide work samples or a link to an online portfolio related to the track you wish to study. This is highly encouraged, but is not a requirement.

    Based on an assessment of your application, you may be invited to an interview to assess your English level and judge your suitability for Berghs Advanced Advertising Program.

    Admission to the program is based on a holistic assessment of your application task, personal letter, and interview performance.

    What is the program fee?

    Fee incl. VAT: 67 250 SEK

    This program is not covered by CSN.

    We see AI as a tool to enhance our skills in communication, creativity, and innovation—always with humans at the center. At Berghs, we don’t teach what AI does; we teach how you can use AI to drive ideas forward, solve challenges, and create lasting value. Working with AI involves both opportunities and responsibilities, which is why it’s important for us to continue exploring AI development.

    Read more about our AI policy: https://www.berghs.se/en/about/

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    Program Director

    A grayscale portrait picture of Adam Springfeldt, smiling at the camera.

    Adam Springfeldt is a former Executive Creative Director, writer, and co-founder of ACNE Creative—part of the original multidisciplinary collective ACNE and one of Sweden’s most internationally recognised creative agencies. With over two decades of experience, Adam has led global teams and shaped brand and campaign work for clients in telecom, fashion, politics, tech, and beyond. His creative leadership helped earn ACNE its reputation as a trusted partner to world-class names including Apple, Google, Nike, IKEA, Netflix, Audi, Polestar, Minecraft, H&M, Byredo, and the United Nations. Adam also served as creative and cultural lead across all 10 of ACNE’s European offices before leaving the agency world in January 2024 to go independent.

    At the heart of his work is a belief that communication can—and should—do more than look good. It should mean something. Move people. Leave a mark. He’s driven by ideas that resonate—strategically, emotionally, and culturally—and by the conviction that creativity, done right, can have lasting positive impact on people and planet.

    adam.springfeldt@berghs.se

    Testimonials

    “One of the biggest takeaways from my time at Berghs was learning how to truly sell myself and communicate my value in a competitive industry.”

    Imogen Comrie
    Creative Social Media Manager
    WARC
    Imogen Comrie taking a picture of her reflection in a mirror.

    “I think a unique opportunity that Berghs gives you is to work realistically and practically. You’ll get to learn in a setting that really mimics the way things work at agencies or in-house. ”

    Line Jess
    Brand Marketing Manager
    Peak Performance
    A grayscale portrait picture of Line Jess smiling at the camera

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    Questions about the program?

    Contact us if you have any questions!

    Porträtt bild av Andrea Kjelin

    International Coordinator

    Andrea Kjellin