This intense 15-week IRL program is laser-focused on getting you the Advertising portfolio you need to get where you want to go in your career. It’s an excellent way to prove to yourself and the industry that you’re ready to step up or into a bold new direction. All with a focus on ideas and their execution in Advertising and commercial communication.
Berghs Advanced: Advertising consists of classes, coaching sessions, individual and group work, and more than fifteen briefs to furnish your portfolio. This program is perfect for international students with previous studies or experience in communications, advertising, and design – who want to work professionally in English in the Advertising industry.
While your core focus will be on Advertising, you will get a holistic view of the strategy, creativity, and execution of creative communication campaigns and a program customised to your area of professional focus — Strategy, Art Direction or Copywriting. We give you tools to reframe marketing and communication problems, develop new ideas, and take inspiration and learnings from all the areas where innovation happens.
But we do it the Berghs way. This means we focus on Action-Based Learning, which means you learn by doing. You learn by applying great ideas to all kinds of projects. It also means the program offers deep collaboration by bringing people with a passion and curiosity for communication from all over the world, to work together across multiple disciplines within communication. It’s the best way to prepare both your professional skills, and your portfolio, that takes you places.
The middle of Berghs Advanced: Advertising program is an intensive six weeks designed to refine your core disciple within advertising. Your portfolio must reflect considerable professional abilities, and this is where you get to deep dive into Strategy, Art Direction, or Copywriting. This module is heavier on individual work and gives you many opportunities to talk to professionals to ask any questions about the industry.
Develop your Strategy skills – from the importance of clarity and focus, to finding unique propositions for brands, products, and services. And from understand human and consumer behaviour, to crafting great strategies that allow an amazing creative springboard to facilitate creative and effective communication campaigns.
Refine your Copywriting skills – From solving unique communication problems with words, to using language in a powerful way to explain, evoke, and execute, to refining your copy craft to perfectly match the required tone. And from expanding creative campaigns across all executional formats through powerful Copywriting
Craft your Art Direction – from solving compositional problems to communicate visually in a powerful way, to refining your craft to perfectly match the required tone. And from expanding creative campaigns across all executional formats through powerful Art Direction.
Great Art Direction doesn’t happen in a bubble. That’s why much of our Berghs Advanced: Advertising program puts you with other ambitious students across a wide range of communicators, such as Strategists, Designers, Copywriters, Public Relations, and Digital Marketers. The benefits are enormous. You’ll see creative problems from new perspectives and learn to work collaboratively – a key ingredient to outstanding Art Direction.
For many students, Berghs feels like a new planet (in a good way). So, we prepare you with important self-leadership and teamwork skills. You’ll also survey the leading trends in communication and understand the importance of diversity and inclusion in your work and your workplace. But it’s not all talk. You’ll also get your first two projects to work on, so you start thinking and working right away.
Module 1: Problem, Insight, Solution
Over five weeks, you work in groups individually on many briefs and learn about problem framing, insight generation, message development, and creative execution. At the end of the module, you master the ideation process and produce and present better ideas faster and more consistently. You also learn to rapidly iterate your work while becoming better at giving and receiving feedback and how to pitch ideas powerfully. This module is designed to give you confidence and to provide momentum to your portfolio.
Module 3: Value
It all comes together in the final weeks to create something unique. First, we challenge teams with a single brief to develop a strategic platform and creative solution that positively impacts the user, the business, and society. Then, using your newly refined skills to collaborate across disciplines, you’ll create a powerful case film, which functions as a capstone project and a hero portfolio piece for future Art Directors. This module pushes you outside the traditional brief’s usual constraints to create something truly remarkable and that reflects your values as an Art Director.
The core of Berghs Advanced: Advertising is our unique portfolio coaching course. This is when you get the space and support, to step back and consider exactly where you want your portfolio to take you. Then through a series of projects, coaching, milestones, and internal and external feedback, we develop the portfolio you need, as well as approaches to get your portfolio in front of the right people. It’s an intensely person journey with a lot of support and guidance to make it a deeply positive and rewarding experience.
You need more than a portfolio to get where you want to go in the creative industry That’s why we introduce you to as many industry professionals as we can. This might include site visits and introductions that we can make individually if you’re interested in specific business categories or companies. We’re happy to help you to grow the network that’s right for you.
With Berghs Advanced: Advertising you can optionally apply to ger real-world experience with some of Sweden’s best communication companies. It’s a great way to sample career options and start making deeper connections in the industry.
Advanced Advertising Certificate – Art Direction
Advanced Advertising Certificate – Copywriting
Advanced Advertising Certificate – Brand Strategy
Application & Admission Requirements
Do I need any prior knowledge?
This program is for postgraduate students or people with industry experience within marketing and advertising related fields such as Strategy, Design, Communications, Art Direction, Copywriting.
We expect Art Directors to be fluent with design software and composition. We expect Stratists to be familiar with marketing and communication. We expect copywriters to have experiences in writing in at a high level in a variety of contexts.
English level: CEFR B2 or higher, see www.tracktest.eu. Because your English will be assessed during your interview, we don’t require a language certificate.
Please submit your application via this page. Include your CV and a personal letter explaining your related education, experience, and motivation for Berghs Advanced: Advertising. You also need to provide relevant samples or links to your work.
You will be invited to a video conference interview to assess your English level and judge your suitability for Berghs Advanced: Advertising.
After your interview, you will be asked to complete a short task to assess how you think and work creatively. Your application documents, interview, and task will be weighed equally when evaluating your application.