Berghs Advanced — Advertising offers three possible tracks: Art Direction, Copywriting, Account Planning. And it consists of classes, coaching sessions, individual and group work, and more than fifteen briefs to furnish your portfolio.
It’s perfect for international students with previous studies or experience in communications, advertising, design, marketing, strategy, or copywriting – who want to work professionally in English.
Check out some examples of the work and portfolios produced during the course.
Orientation (Week 1)
Advanced starts with an introduction to Berghs’ unique action-based learning approach to creative problem-solving. You also learn practical tools for collaboration and develop productive ways to offer feedback and critique.
Portfolio Coaching (Week 2—15)
Developing your portfolio is the most significant part of Berghs Advanced. To support it, we run weekly coaching sessions and tasks to help build a portfolio that is perfect for you. It covers everything from finishing, adjusting, and curating your work to your personal approach to storytelling, social media, personal branding, and getting your work in front of the right people for you. You’ll also get friendly and actionable portfolio feedback from a wide range of people.
Chapter 1: Problem, Insight, Solution (Week 2—6)
Over five weeks, you work in groups on a large number of briefs and learn about problem framing, insight generation, message development, and creative execution. At the end of the module, you master the process, produce and present better ideas faster and more consistently. You also learn to rapidly iterate your work while becoming better at giving and receiving feedback and how to pitch ideas powerfully. This module consists of more than eight briefs designed to give you confidence and your portfolio momentum.
Chapter 2: Deep Domain Expertise (Week 7—12)
The next six weeks are specific to your professional focus. This is where you dive into the particular crafts, learn about models, discover tools and practice skills within either Art Direction, Copywriting, or Brand Strategy. Your portfolio must reflect considerable professional abilities, and this is where you get to deep dive into your domain. This module is heavier on individual assignments and also offers a deeper understanding of your specific professional practice.
Chapter 3: Future Vision (Week 13—15)
It all comes together in the final weeks to create something unique. First, we challenge teams with a single brief to develop a strategic platform and creative solution that positively impacts the user, the business, and society. Then, using your newly-refined skills to collaborate across disciplines, you’ll create a powerful case film, which functions as a capstone project and a hero portfolio piece. This module pushes you outside the traditional design brief’s usual constraints to create something truly remarkable, reflects your values, and makes the future more sustainable.
Network and industry connections
To best prepare you for the professional world, you’ll also meet guest speakers and coaches and participate in several industry visits. This helps to grow your network and understand different roles and perspectives in the communication industry.
Advanced Advertising Certificate – Art Direction
Advanced Advertising Certificate – Copywriting
Advanced Advertising Certificate – Brand Strategy
Berghs School of Communication believes in education that prepares students for work life. We facilitate subject depth and breadth by encouraging you to collaborate across courses and learn about other roles and subjects. Things get more interesting when you look at them from a different perspective. And creative work improves. For this reason, the Advanced Advertising Course shares many classes with the Advanced Design Course. We also encourage students to work informally with others on creative competition entries.
Download a PDF with the full program specifications and learn more about the subjects, course level, and entry requirements.
Berghs does what it takes to deliver all courses in a safe, engaging, and inspiring way. We’re also confident that the measures we’ve developed mean we can still run everything in-person, on-site, in Stockholm, in 2022. But if needed, we can deliver the course expertly online.