Congratulations to the win! How did you come up with the idea?
– Thank you! We wanted to work with plastic in the oceans and started talking about how we could create a way for people to do good in their everyday lives. Since we felt that many ideas that came up were based on a “cool technique” that no one ever heard about, that never could be made into reality, we wanted to do something that would be possible to create in real life. Therefor we started looking for research outside of the tech industry and that’s how we came up with “Pure Sweat“.
Why do you think you won?
– It’s a rather small solution to a huge problem, and most of all; people don’t have to change their everyday habits to do good. When it’s easy, it is a greater chance that people will actually do it.
When working with innovations, what’s is the most important thing to keep in mind?
– Innovation is so closely connected to tech and you often forget that it is really about finding new solutions. To innovate is all about solutions, not cool words or high-tech quick fixes.
Pure Sweat by Johanna Davis, Elin Hjelte, Ellen Marklund & Nicholas Sjöberg.
Get hands-on with the technical and creative mechanics behind content marketing. Through practical exercises and engaging discussions, you’ll develop an advanced understanding of the discipline and how to craft strategies that deliver.
Learn how to develop, focus and execute brand strategies that integrate business, creative and technological perspectives. This fast-track, part-time course teaches you brand modelling techniques, tools, and practical applications.
UX and Digital Product Design
Learn how to design products and services with great user experiences using a human-centred design methodology. This course offers a balanced blend of fundamental UX knowledge and immediate practical application. You learn industry-relevant methods and remote collaboration tools that help you solve problems individually and collaboratively.