Embracing AI to Empower and Coach Entrepreneurs

Hi YVONNE! who are you and what do you do? 

My name is Yvonne Boe, and I work as a coach, mentor, and speaker, specializing in helping entrepreneurs with business development and employee engagement. I’ve always been curious and an early adopter when it comes to new technologies, digitalization, and now AI. I'm also the author of the book “Vision, Mission, Goals – 6 Elements for Successful Entrepreneurship”, which has been nominated for Project Management Book of the Year 2025 by the Swedish Project Forum.

You recently took our AI for Marketing Professionals course. What made you choose this course? 

Given my strong interest in new technology, digitalization, and AI, I saw the course as a perfect opportunity to gain an industry-relevant update on AI. The pace of development is incredibly fast, and I want to stay up to date — not only for my own sake, but also to add value to my clients.

What did you take away from the course?

A deeper understanding of AI — what it actually is, and how it can be used and integrated into strategic marketing. I gained concrete tools, methods, and valuable insights into various platforms. And I also got to meet inspiring coursemates who helped me grow my own AI skills.

What was it like having NICOLE BOMAN as your instructor?

Nicole is a fantastic educator who is truly passionate about sharing her vast knowledge of AI. Throughout the course, she continuously updated us with the latest AI tools and ensured we always had access to the most current versions. She is clear, inspiring, and has a genuine understanding of both technology and communication — a priceless combination in a field like AI.

What did you find the most fun or valuable during the course? 

Discovering the endless possibilities that AI offers. Testing different tools and learning how to work with GPTs, as well as various image and video tools to create truly magical content.

Have you been able to apply what you learned? 

In many ways! I’ve already implemented several ideas into my work as a speaker and coach. I’ve even started giving my own lectures on AI, which has led to new bookings for workshops on how to integrate AI into business operations. The knowledge I gained from the course is so valuable that I feel compelled to share it.

What does a typical day at work look like for you?

No two days are ever the same — and I love that. Some days I coach entrepreneurs, now also as an AI coach; other days I give lectures, create content, record training materials, or update my website. Of course, the administrative work has to be done too. I’m always curious and passionate about growth, so I spend a lot of time scouting new trends and tools to test and explore.

What’s the best part of your job?

Helping businesses and individuals grow and evolve. Being part of someone’s journey as they step out of their comfort zone is incredibly rewarding. Right now, my focus is on helping entrepreneurs understand and embrace the benefits of AI so they can free up time for other things. I love combining my background in emotional intelligence (EQ) with AI.

And the challenges?

Keeping up with everything and setting boundaries — finding the balance between being curious and staying grounded in what I already know. With the rapid pace of AI development, it’s easy to feel like you're falling behind. And of course, I don’t want to miss a thing.

Where do you find inspiration?

From my children and grandchildren — they are my heroes. From nature, which offers space for recovery and reflection. From the amazing people in my networks who inspire, challenge, and help me grow. I also follow various social media accounts for knowledge and inspiration. And of course — from my own custom GPTs.

Do you have a career tip you’d like to share?

Follow your passion and be confident in who you are. Life moves fast! Try, dare, and adjust along the way. Anything is possible — let yourself shine. Seek support, build your network, and share your knowledge.

What would you say to someone considering taking this course?

Do it! The course is perfect for anyone who wants both practical tools and a strategic understanding of how AI can make a difference. Best of all — you don’t need to be technical, just curious.