AI Project Pitching
- —Stress-test and strengthen your AI idea
- —Know who’ll kill your idea, and why
- —Build AI agents to challenge your thinking
Most good AI ideas don't get rejected. They get softened, deferred, piloted, blended and parked until the moment has passed. This one-day course is about understanding who stops good AI ideas — and how to build a stronger case for them. Using The Kill List method, you bring an unfinished AI idea, identify who is likely to challenge it and what they are protecting, then defend it live. Finally, you build AI agents to keep challenging your idea after the course. The Kill List was built at Cannes Lions 2026 and tested there with around 150 senior professionals.
- Format
- Daytime
- Fee
- SEK 7 920 (excl. VAT)SEK 9 900 (incl. VAT)Show prices in≈ (excl. VAT)≈ (incl. VAT)This price is an estimate
Local VAT may apply, read more.
The currency converter offers an estimate. Final amounts may differ.
Would you like to be notified when applications open?
→ DATE: Thursday 8 October 2026
→ TIME: 9:00 - 16:00 (Welcome gathering at 08:30)
→ LOCATION: Delta Campus, Neukölln, Berlin DE
In this course, you start with The Cast – the patterns that kill good ideas, and the ones AI has armed. You explore the two motives behind resistance, fear and responsibility, and why each needs a different response. Then you diagnose your own situation: who is likely to challenge your idea, what are they protecting, and what is the strongest case against you?
From there, you put your idea through The Gauntlet, defending and stress-testing it live. Then you build AI agents based on the people most likely to challenge your idea, trained on language harvested from real meetings rather than criticism a LLM invented. The day closes with The Mercy: deciding which ideas deserve to die, and which three agents you keep.
Come prepared with one unfinished AI idea you're trying to move forward, and the decision you have been avoiding. No confidential information is required, and everything shared during the course stays in the room.
What you'll leave with:
- Working AI agents built on real language, not invented criticism
- A stronger, stress-tested AI idea
- A clear case for getting your idea through
- A method for identifying resistance and what sits behind it
- Three agents you commit to using
This course is for anyone trying to get an AI idea or project past other people: founders, in-house leads, agency teams, educators, and the changemakers inside larger organisations. You do not need to write code. You need an idea somebody else has to say yes to.
For this course, you will need a laptop and a paid subscription to one major AI assistant: ChatGPT Plus, Claude Pro or Gemini Advanced. No other subscriptions, design tools or coding experience are required.
- Subject
- Creativity & Design
- Level
- Professional
- Format
- Daytime
- Language
- English
- Fee
- SEK 7 920 (excl. VAT)SEK 9 900 (incl. VAT)Show prices in≈ (excl. VAT)≈ (incl. VAT)This price is an estimate
Local VAT may apply, read more.
The currency converter offers an estimate. Final amounts may differ.
- Course Dates
This course takes place on Thursday, October 8, 2026 at Delta Campus, Neukölln, Berlin DE.
We’ll start with a welcome gathering at 08:30, followed by the course from 09:00–16:00. Lunch is included.
Do I need any prior knowledge?
No coding and no technical background is needed for this course. You should have used an AI assistant such as ChatGPT, Claude or Gemini for real work a few times. You do not need to have built an agent before. What matters more than experience is arriving with an AI idea somebody else has to approve.
Also include
Come prepared with one unfinished AI idea you’re trying to move forward, along with the date by which a decision needs to be made. No confidential information is required, and everything shared during the course stays in the room.
Course fee
Fee excl. VAT
7 920 SEK
Fee incl. VAT
9 900 SEK
Local VAT may apply, read more . The currency converter offers an estimate. Final amounts may differ.
Additional Information
By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.
FAQ
You'll find answers to the most frequently asked questions here.
Course Director
Adam Horne
Adam Horne is an Australian creative director, strategist, and educator with over 20 years experience across branding, communication, and creative development. He's worked with Ford, Microsoft, Nestlé, P&G, and the EU across 25+ markets at Wunderman, McCann, and CHE Proximity. Now he runs Aizle.Co, a consultancy that bakes training into work and work into training. Aizle is, by design, trying to make itself unnecessary. He also co-created the LIONS Creative MBA and led its fourth cohort and for seven years led Berghs' on-site Portfolio Studio program (formerly known as the Advanced Portfolio Program).
Adam is also the Course Director for Portfolio Studio.
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