Building Sustainable Businesses

Sustainability has gone from being adjacent to a brand to now becoming core in everything the businesses do. People don’t want to know what you will do. They want to know what you’ve done. And how a more sustainable approach is being taken in all areas.

This course helps you get up to speed in three areas. We explore what’s really motivating the sustainability movement. We look at the human factors and behaviour – both within business and consumers – and how habits can change. And finally, we explore ways to put knowledge into action and work towards sustainability goals beyond just marketing opportunities. 

Day 1:

Morning: Understanding what sustainability and change mean to you
Afternoon: Champions and dependencies of positive change

Day 2:

Morning: Action plans and approaches to change
Afternoon: Creating board support for sustainability

Day 3:

Morning: Case study feedback and presentation advice
Afternoon: Group presentations, feedback, and key learnings

How does it work?

This course is delivered IRL at Berghs School of Communication and is facilitated by industry professionals. It consists of 3 intense days of inspiration, tools, practical work, and networking opportunities. Coffee and snacks are included.

We keep classes small and dynamic. Be ready to roll up your sleeves and learn by doing. We take a pragmatic and practical approach to Sustainable Business. You’ll make new friends and connections with people as eager to develop as you are. Berghs issues a course certificate upon completion.

Who is this course for?

This is aimed at a wide range of people who are either personally or professionally motivated to make the world a more sustainable place. It’s perfect for entrepreneurs who want to start taking a new sustainable approach, and for communicators who want to nudge their organizations towards a real plan for sustainability. Tools presented in the course can be applied to businesses big and small, old and new.

Course Directors