Program
EXTENDED DEADLINE is DECEMBER 17, 2024

Advanced Design

This immersive 15-week program will supercharge your design portfolio by equipping you with the skills and experience, including advanced generative AI techniques, to elevate your career. Whether you're looking to step up in your current role or embark on a bold new direction, our focus on idea generation, design execution, and integration of generative AI in communication will get you there.

Program Overview

Berghs Advanced: Design blends classes, coaching sessions, individual and group work, and more than fifteen briefs to furnish your portfolio, integrating generative AI throughout the process. This program is perfect for international students with previous studies or experience in communications, design, and advertising – who want to work professionally in English in the design industry.

While your core focus will be on design, you will get a holistic view of the strategy, creativity, and execution of creative communication campaigns, with a particular emphasis on leveraging generative AI and a program customised to your area of professional focus. We give you tools to reframe marketing and communication problems, develop new ideas, and draw inspiration and lessons from all the places where design happens.

But we do it the Berghs way. We focus on Action-Based Learning, which means you learn by doing. You learn by applying great ideas to all kinds of projects. It also means the program offers deep collaboration by bringing people from all over the world with a passion and curiosity for communication to work together across multiple disciplines within communication. It's the best way to prepare your professional skills and design a portfolio that will take you places.

Who is Berghs Advanced: Design for?

Are you a driven, creative professional ready to take your career to new heights? This program is for ambitious, innovative individuals ready to take their careers in design to the next level. Ideal for recent graduates in design-related fields or professionals seeking a dynamic career shift, Berghs Advanced: Design is designed for those who crave a challenge and are passionate about making a real impact. Leveraging the unparalleled reputation of Europe's most awarded communication school, this program is rooted in a culture of creative excellence. Join a community of like-minded innovators and transform your potential into a powerful force for positive change and bold new ideas.

The middle of Berghs Advanced: Design is an intensive six weeks designed to refine your design skills as your core professional focus. Your portfolio must reflect considerable professional abilities, and this is where you get to deep dive into your domain.

So, you'll dive into the crafts of design – from bettering your composition and creative craft (both still design and motion design) to executing at a high level across media and formats to finding your unique design voice for your portfolio. You'll also find ways of working with generative AI that enhance all parts of your creative process. This module is heavier on individual assignments, giving you many opportunities to talk to professional designers and ask any questions about the industry.

Collaboration is key. Our program immerses you in an environment where you work alongside strategists, art directors, copywriters, public relations, and digital marketers, enhancing your ability to approach creative problems from diverse perspectives.

Intro Week

Gain essential self-leadership and teamwork skills, explore communication trends, and start working on your first projects immediately.

Module 1: Problem, Insight, Solution

Over five weeks, you work in groups and individually on many briefs and learn about problem framing, insight generation, message development, and creative execution. At the end of the module, you master the ideation process and produce and present better ideas faster and more consistently. You also learn to rapidly iterate your work, become better at giving and receiving feedback, and pitch ideas powerfully. This module is designed to give you confidence and provide momentum to your portfolio.

Module 3: Impact

In this capstone project, participants will collaborate with mission-driven companies tackling social and environmental issues. The focus is on creating a significant impact through innovative strategic and creative solutions emphasising sustainability, education, human rights, and economic development. Outcomes are tracked and measured, highlighting social/environmental impact and financial performance. This module challenges students to innovate within real-world constraints, producing comprehensive and impactful creative solutions. The resulting portfolio piece will showcase their ability to drive meaningful change, demonstrating their capability to contribute to mission-driven initiatives and making them highly attractive to future employers.

Portfolio Coaching

The core of Berghs Advanced: Design is our unique portfolio coaching course. It lets you develop a standout portfolio, incorporating generative AI techniques, that opens doors to exciting career opportunities. You get the space and support to step back and consider exactly where you want your design portfolio to take you. Then, through projects, coaching milestones, and internal and external feedback, we develop the portfolio you need and approaches to getting it in front of the right people. It's an intensely personal journey with much support and guidance to make it a profoundly positive and rewarding experience.

Build a network

You need more than a portfolio to get where you want to go in the creative industry. That's why we introduce you to as many industry professionals as possible. This might include site visits and introductions for individuals interested in specific business categories or companies. We're happy to help you grow the right network for you.

For now and for the future 

Participants will be equipped for future creative endeavours by mastering the art of 'learning how to learn,' a crucial skill for continuous growth and adaptation. You'll learn to identify innovative opportunities within projects and your career, ensuring you stay ahead in a constantly evolving industry. Embrace new tools and technologies, including new generative AI tools, to develop groundbreaking creative work. With the guidance of Berghs School of Communication, you will confidently navigate and leverage these innovations, positioning yourself at the forefront of the creative landscape.

  • Advanced Design Certificate

Application & Admission Requirements

Do I need any prior knowledge? 

This program is for postgraduate students or people with industry experience in design, communication design, graphic arts, or art direction. We expect designers to be highly fluent in design software and composition. This is not a technical program. The emphasis is on design creativity and execution.

You will need an English level of CEFR B2 or higher; see www.tracktest.eu. We don't require a language certificate because your English will be assessed during your interview.

Include 

Please submit your application via this page. Include your CV and a personal letter explaining your education, experience, and motivation for Berghs Advanced: Design. You also need to provide relevant samples or links to your work.

You will be invited to a video conference interview to assess your English level and judge your suitability for Berghs Advanced: Design. After your interview, you will be asked to complete a short task to determine how you think and work creatively. Your application documents, interview, and task will be weighed when evaluating your application.

What is the program fee? 

Fee incl. VAT
65,300 SEK 

This program is not covered by CSN.

Program Information

Apply Before

17 December, 2024

Fee

65 300 SEK

Start

17 February, 2025

End

30 May, 2025

Location

Bobergsgatan 48, Stockholm, Sweden

Register

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Key Learnings:

  • Gain exclusive insights from industry insiders
  • Enhance your problem-solving abilities with AI
  • Specialise in design craft and execution
  • Develop a portfolio showcasing your unique talents

Patsy Åkerberg

International Coordinator
patsy.akerberg@berghs.se08-58755077

Adam Horne

Program Director Berghs Bachelor & Berghs Advanced
adam.horne@berghs.se