Brand Strategy

Module 1 (2 weeks): Foundations of Modern Branding

Week 1: The Evolving Brand Landscape
Explore how branding has shifted from traditional rules to experience-driven strategies, with case studies from Tesla, Spotify, and Glossier.
Week 2: Brand Purpose and Positioning
Learn to craft authentic, purpose-led brand positioning that drives engagement and differentiation through strong narrative architecture.

Module 2 (3 weeks): Brand Strategy Development

Week 3: Brand Performance and Measurement
Understand how to link brand metrics to business outcomes using dashboards and AI-based attribution modeling.
Week 4: Brand Activation and Campaigns
Develop integrated, high-impact campaigns that balance brand building with activation using creative briefing tools.
Week 5: Consumer Insights and Brand Experience
Deepen customer insight through sensory strategy, journey mapping, and community-driven brand experiences.

Module 3 (3 weeks): Brand Building and Management

Week 6: AI & Technology in Brand Strategy
Gain hands-on experience with AI tools for personalization, while addressing ethical considerations in tech-driven branding.
Week 7: Brand Architecture and Identity
Master brand architecture, identity, and integration across portfolios and physical-digital touchpoints.
Week 8: Brand Messaging and Storytelling
Design participatory brand narratives and content ecosystems that deliver measurable business impact.

Module 4 (3 weeks): Advanced Topics in Branding

Week 9: Brand Crisis Management
Build resilient brands through real-time crisis management strategies and live simulation exercises.
Week 10: Global Branding and Cultural Insights
Apply global branding frameworks and cultural intelligence to manage brands across diverse markets.
Week 11: Brand Innovation and Future Trends
Identify trends, plan for future scenarios, and embed innovation within brand teams for sustained growth.

Module 5 (1 week): Project and Career Development
Week 12: Final Presentations and Feedback
Students present their projects. Peer and instructor feedback. Career development and networking.

Added Value

The course also includes process charts, frameworks, recommended reading list and tips on tailoring the process to you and your organization. Before commencement, all students set their individual learning goals and concrete action points. Individual tutoring sessions are also offered towards the end of the course.

You have 5+ years of professional experience in one of the three areas covered by this course (strategy, creativity, technology) or in a multidisciplinary role. You want to upskill or transform your knowledge base for a new professional challenge or a higher professional role in brand communication. If you work at a company, you want to demonstrate the value of your brand, drive it forward with a broad perspective, and lead teams across silos.

• Brand strategy development
• Brand identity systems
• Briefing formats, tools and templates
• Data, and business intelligence
• Making decisions
• Storytelling
• Latest technology in brand marketing
• Products, services and experience
• Strategy presentation creation
• Experience with a real strategy pitch

Do I need any prior knowledge?

For this course you should possess 5+ years of professional experience in one of the three areas covered by this course (strategy, creativity, technology) or in a multidisciplinary role. A good level of English is also required.

Course fee

Fee excl. VAT
32 300 SEK

Fee incl. VAT
40 375 SEK

Additional Information

By clicking "REGISTER" on this page, you take your first step towards enrolling in the course. At this point, there are no financial commitments. If your profile and experience align with the course requirements, you will receive an enrollment offer. Only after accepting your place will you be asked to provide invoicing details. Invoices are issued once the minimum number of participants have been enrolled and the course is confirmed to run.